Highly Profitable Teeth Whitening Brand with Large Repeat Order Rate and Multiple Sales Channels
This ecommerce brand specializes in teeth whitening products, with an emphasis on providing high-quality products at affordable prices. With strong sales in both eCommerce and traditional retail, this brand has a loyal customer base and a high repeat order rate. Its diverse sales channels include retail giants Walmart, HEB, Target.com, Iherb and TJX, and the brand is aggressively expanding to other major retailers. Dedicated leadership has helped this brand achieve impressive financial metrics, with a gross income of $1,792,256 in the last year and a cash flow of $287,696. Offering huge growth potential for a buyer with expertise in direct-to-consumer sales, this ecommerce brand is valued at $1,080,000.
OPERATIONS
Offering a wide range of 21 different products, this teeth whitening brand enjoys a $30 average order value and a repeat customer rate of 41%. With little seasonality and stable cash flow and easy to manage inventory and logistics, the operation is highly efficient and profitable. All products are manufactured by a prominent industry leader that supplies other well-known oral care brands, such as Snow, Moon, and Smile Direct Club, ensuring top quality in production and logistics.
Product manufacturing is outsourced to a supplier that meets top quality and logistics standards. The strategy ensures optimal cost of goods and minimal operating expenses. Orders are fulfilled by a 3PL for retail and Shopify orders who handle warehousing and logistics for the brand’s products.
MARKETING AND KEY METRICS
With retail generating $1.25 million and Amazon contributing $400,000 revenue, the brand has a strong presence in both channels. There’s further scope for growth in direct-to-consumer sales and expanding to other major retailers like Walgreens, Kroger, Meijer, and Publix. The brand’s potential in the eCommerce space is significant, and a buyer with CPG expertise in retail sales would be well-positioned for extreme growth in this marketplace.
This brand is focused on a diverse range of sales channels, including retail giants Walmart, HEB, Target.com, Iherb, and TJX. Growing its presence in the eCommerce space, sales on Amazon reached approximately $400,000 and generated $105,000 in website sales with minimal advertising. There is a lot of potential for a buyer with expertise in direct-to-consumer sales.
With impressive metrics such as a gross income of $1,792,256 last year, this ecommerce brand is a highly profitable investment. Their operational efficiency and loyal customer base have resulted in a repeat order rate of 41%, representing significantly lowered customer acquisition costs and making it more lucrative for a buyer concerned with customer retention strategies.
The brand has a customer base comprised of millennials aged 25 to 45 with an annual income of $50,000 to $100,000. Thanks to its affordable price point and high-quality products, they have achieved a 41% repeat customer rate, a testament to the product line and reliability of the brand.
BUSINESS MODEL & RESOURCES NEEDED
Current ownership handles most aspects of branding, product development, and logistics themselves, with a dedicated team in place to manage all brands in their portfolio. If desired by the buyer, ownership is open to providing employees, including a sales and operations manager, to facilitate the transition.
THE INDUSTRY
Teeth whitening is one of the most popular dental procedures in the US, with 99.7% of Americans perceiving a smile as their most important social asset. Almost 67% of American adults have tried to whiten their teeth, and with teeth whitening products growing in popularity, this industry will continue to grow. This ecommerce brand is well-positioned within a growing marketplace, making it an attractive investment opportunity.
OPPORTUNITIES TO SCALE
As an ecommerce brand that has performed well over the years, its potential for growth is promising. The brand has performed strongly across all channels but has spent minimally on direct-to-consumer sales. Given its quality, customer loyalty, and manufacturing capabilities, a buyer with expertise in this area could surely grow the brand significantly. As the brand has a loyal customer base boasting a 41% repeat order rate, further avenues for growth include expanding visibility, advertising campaigns, cross-selling, and exploration of new target markets.
Asking Price: $1,080,000
Gross Income: $1,792,256
Cash Flow: $287,696
Year Established: 2016
Employees: 0
- Two Highly Profitable Sports & Fitness Ecommerce Brands For Sale - July 8, 2023
- Branded Ecommerce Company for Baking Goods - July 8, 2023
- Trendy Baby Fashion Retailer Ready to Launch - July 8, 2023
