Highly Profitable Website Publisher: Generate Revenue Through Affiliate Network Advertising
This unique opportunity is a lucrative content-focused website publisher that has been a solid performer from the start. The business generates revenue from advertising and affiliate commissions with a target audience of online readers who are interested in humorous, quirky and unusual products and content. This Internet Business operates as a streamlined, single-publisher platform with extremely low overhead requirements, making it a low maintenance, turn-key operation.
OPERATIONS
The business is situated in the steady flow of content marketing and sponsored review programs (and maintains a database of about 3,000 of these businesses). The business also maintains a good relationship with a top ad network and contributes a steady flow of revenue from affiliate relationships.
This online business operates as a content-focused website publisher and does not involve physical supply and logistics.
MARKETING AND KEY METRICS
The website has been recently re-designed with a fresh new theme and design (July 2020), which has resonated extremely well with readers; this has been a direct contributor to visible growth. In addition, the business recently audited the post library to remove dead links and verify content (image) licenses. The site boasts over 105k Facebook followers and over 11k followers on Twitter. Management has not been active in posting on social media and has not been active in engaging in backlinks with other sites, and new owners engaging these activities and other programs would most definitely provide significant opportunities for pageview and revenue growth.
The sales channels for this business include advertising and affiliate marketing. There is room for growth in these channels by actively engaging in social media marketing, backlinks with other sites, and exploring new advertising and affiliate partnerships.
The key metrics for this business include website traffic, engagement metrics (such as pageviews and time on site), ad revenue, affiliate commission, and social media followers. These metrics indicate the growth and success of the business.
The customer base for this business includes online readers who are interested in humorous, quirky, and unusual products and content. These readers are typically active on social media and are attracted to engaging and entertaining online content.
BUSINESS MODEL & RESOURCES NEEDED
The business is operated by 1 employee who manages the website content, advertising, and affiliate relationships. Additional human resources may be required for customer support.
THE INDUSTRY
This online business operates in the web publishing industry, specifically targeting online readers interested in humorous, quirky, and unusual products and content. The industry is characterized by the creation and distribution of digital content through websites, blogs, and social media platforms. Examples of other websites in this industry include Bored Panda, Mental Floss, and The Chive.
OPPORTUNITIES TO SCALE
The scale opportunities for this business include expanding the content library, increasing social media presence and engagement, implementing SEO strategies, exploring new advertising channels, and expanding the affiliate network. By leveraging these opportunities, the business can attract more readers, increase pageviews, and generate more revenue.
Asking Price: $188,000
Gross Income: $64,989
Cash Flow: $62,888
Year Established: 2009
Employees: 1
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