Home Fitness, Entertainment & Outdoor Brand With Installation & Maintenance Plan Options
This eCommerce retail brand specializes in luxury home, fitness, entertainment, outdoor & garden products, with exceptional customer service provided by installation and maintenance services. With a rapid growth rate of 15% month over month, this company is easily relocatable and scalable with its 95% dropship model, working with 18 reliable vendors and utilizing terms of 25% 2/10 net 30 with 60% payment first practices. This business currently only sells through its own website, leaving room for growth in terms of additional sales channels and marketing efforts, such as Amazon, Target, digital campaigns, and the development of an Affiliate Network. With gross income of $3,602,461, cash flow of $1,123,587, and established in 2019 with four employees, this eCommerce retail brand presents an investment opportunity in a booming market.
OPERATIONS
The current owner spends 40-50 hours per week running and scaling this exciting company. Their responsibilities include sales management, order processing, channel management, and customer service. Operational concerns are taken care of by one full-time employee and three virtual assistants who address daily concerns, customer needs, and complete sales calls. Greater use of technology is being used to minimize the workload, such as automated purchase orders, sales automations, and service tracking technology.
Leveraging a 95% dropship model, this eCommerce business is easily scalable, working with 18 phenomenally reliable vendors who provide and ship out all their incoming orders. The business carries terms of 25% 2/10 net 30 along with 60% payment first practices, making this business exceedingly strategic.
MARKETING AND KEY METRICS
This company currently leverages social media, paid media, and SEO minimally and utilizes a mix of Facebook advertising and Influencer marketing, having seen a remarkable return on ad spend of up to 19:1. Additional marketing efforts and channel management, along with wholesale partnerships, could further increase advertising efficacy. This business has potential in operational concerns such as acquiring more vendors, offering more SKUs, and developing an in-house brand for proprietary offerings.
At the moment, this business only sells through its own website, leaving an immeasurable room for rapid scale through extended sales channels such as Amazon, Target, and Walmart. Opportunities are only heightened with the addition of other advertising strategies such as improved SEO, expanded social media engagement, paid advertising on platforms such as Amazon, and widespread digital campaigns. This business carries potential when it comes to operational concerns such as acquiring more vendors, offering more SKUs, and developing an in-house brand for proprietary offerings.
This company’s distinguishing factor is offering both Super High-Quality Goods plus plus unparalleled convenience with Installation and Maintenance Services. This appealing quality builds a defensive moat that makes it very difficult for competitors to encroach. This eCommerce business has a gross income of $3,602,461 and cash flow of $1,123,587.
This eCommerce business caters to a diverse customer base, specializing in luxury home, fitness, entertainment, outdoor & garden products, with its distinguishing feature being the convenience of offering unparalleled customer service by providing installation and maintenance services. Targeted social media advertising and influencer marketing primarily drive traffic to its website, with a considerable percentage of sustainable consumer bases and returning customers.
BUSINESS MODEL & RESOURCES NEEDED
This eCommerce business utilizes one full-time employee along with three virtual assistants who address all daily operational concerns, tend to customer needs, aid in processing orders and complete sales calls. Greater use of technology e.g., automated purchase orders, sales automations, and service tracking technology, is being used to minimize the workload.
THE INDUSTRY
This eCommerce business operates within the home fitness, entertainment, and outdoor verticals, which are booming industries. These niches also have promise due to the recent trend of moving from traditional Brick & Mortar Retail into online shopping. This eCommerce business presents an investment opportunity for eCommerce entrepreneurs to take on and grow. The business has potential for rapid scale through additional sales channels and marketing efforts such as establishing wholesale partnerships with big-box stores.
OPPORTUNITIES TO SCALE
This eCommerce business has proven itself through a rapid growth rate of 15% month over month and consistent revenue. The potential to scale further is present through extended sales channels to include options such as Amazon, Target, and Walmart. Greater utilization of marketing efforts like improved SEO, expanded social media engagement, paid advertising on platforms such as Amazon, enhanced channel management, and developing an Affiliate Network could allow for exponential growth. Operational concerns, such as acquiring more vendors, offering more SKUs, and even developing an in-house brand for proprietary offerings, also hold promise for rapid scale.
Asking Price: $5,000,000
Gross Income: $3,602,461
Cash Flow: $1,123,587
Year Established: 2019
Employees: 4
- Two Highly Profitable Sports & Fitness Ecommerce Brands For Sale - July 8, 2023
- Branded Ecommerce Company for Baking Goods - July 8, 2023
- Trendy Baby Fashion Retailer Ready to Launch - July 8, 2023
