Industry-Leading Hair and Beauty E-Commerce Business For Sale
This e-commerce company sells a variety of kinky and curly hair extensions that enhance natural hair look. It is especially appealing to Black American women. The company has a large opportunity to scale up by breaking into the Amazon selling business and building up the number of products offered on the site. The company has no need for any inventory or warehousing. Therefore, it offers an easy transition for the buyer with low working capital. The company’s website is its primary sales channel. The asking price for this business is $100,000 with a net income of $41,000.
OPERATIONS
The company has a simple business model, which involves ordering products from the vendor at the time of online sell and shipping them to consumers. The company has low working capital with no inventory requirements. All operations are managed by the owner.
All products are ordered from the vendor at the time of sell from the online store, which eliminates the need to keep an inventory or warehouse.
MARKETING AND KEY METRICS
Marketing efforts currently focus on promoting the products through social media platforms like Instagram and Facebook.
Currently, the primary sales channel for this business is its own website. However, there is an option to expand the sales channel by branching out to sell on Amazon storefront.
The key metrics for this business include website traffic, conversion rates, sales volume, and revenue growth. It is also essential to track marketing metrics such as customer acquisition cost and customer lifetime value.
The business caters to Black American women looking for kinky and curly hair extensions that enhance their natural hair look. The target demographic is women aged 18 to 50.
BUSINESS MODEL & RESOURCES NEEDED
All operations are managed by the owner, and there are no employees.
THE INDUSTRY
The hair and beauty industry continues to grow, with a focus on diversified product lines. The market has a wide range of sectors, including cosmetics, skincare, and hair extensions. The industry has a large and diverse customer base, with women of all ages and races as the primary target. According to IBISWorld, the hair and beauty market size is valued at $63 billion in 2021 alone.
OPPORTUNITIES TO SCALE
The company has several opportunities to grow. It can expand its product lines, break into the Amazon selling business, and merge into the international market. Therefore, it has immense potential for scaling up.
Asking Price: $100,000
Gross Income: $99,700
Cash Flow: $41,000
Year Established: 2014
Employees: 1
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