Keto Diet Supplements: Ecommerce Brand with 43% Repeat Customer Rate and Strong Amazon FBA Sales Reviews
This eCommerce brand specializes in low-carb and keto diet nutritional supplements, specifically in the electrolytes vertical. With a solid 5-star rating and 100% positive feedback on Amazon, it has proven to be a trusted and reputable provider of quality products. The company has achieved year-over-year growth with little seasonality, boasting an average ticket value of $30 and a remarkable 43% repeat customer rate. With two trademarks, a fully automated platform, and potential for expansion into international markets, this business offers a great opportunity for growth.
OPERATIONS
The company operates primarily through the Amazon FBA platform and utilizes drop-shipped supply lines. It has implemented a total quality approach, including Amazon Brand Registry protection, to ensure customer satisfaction. The business has been built to scale, requiring minimal owner involvement and allowing for a focus on expanding the brand.
The company utilizes a fully drop-shipped supply chain, which allows for efficient inventory management and order fulfillment. This approach minimizes the need for physical storage and streamlines the logistics process.
MARKETING AND KEY METRICS
The company has achieved its success with minimal paid marketing and social presence. It relies on the strength of its brand presentation, customer service standards, and the quality of its in-house, trademarked product line to drive sales.
The company primarily sells through the Amazon FBA platform, which provides a wide reach and access to a large customer base. With its strong reviews and repeat customer rate, the brand has the potential for continued sales growth on Amazon and other online sales channels. Additionally, expanding into international markets, as Amazon has extended invitations, presents further opportunities for sales growth.
Key metrics for this business include its 5-star rating on Amazon, 100% positive feedback, average ticket value of $30, and a 43% repeat customer rate. These metrics demonstrate the company’s success in providing high-quality products and a positive customer experience.
The customer base for this business consists of individuals following low-carb and keto diets who are seeking high-quality nutritional supplements. These customers may range from health-conscious individuals who prioritize their overall well-being to individuals specifically looking to achieve and maintain ketosis. The repeat customer rate of 43% indicates a loyal customer base that trusts the brand and its products.
BUSINESS MODEL & RESOURCES NEEDED
This eCommerce brand currently employs two individuals, indicating a lean and efficient operation. With its automated platform and minimal owner involvement, the focus can be on business growth and expansion.
THE INDUSTRY
The nutraceuticals industry, specifically the ketogenic diet space, is experiencing significant growth and demand. With more individuals adopting low-carb and keto lifestyles, the market for related nutritional supplements is expanding. This eCommerce brand has established a strong foothold in this industry and is well-positioned to capitalize on the growing demand. Examples of other businesses in this industry include other eCommerce brands specializing in keto supplements, brick-and-mortar health stores carrying keto products, and direct-to-consumer subscription services for keto meal plans.
OPPORTUNITIES TO SCALE
This eCommerce brand offers scale opportunities through various avenues. Expanding its product line to include a wider range of keto supplements and related products can attract a larger customer base. Collaborating with influencers and implementing targeted marketing campaigns can also drive brand awareness and sales. Finally, exploring distribution partnerships with health stores or establishing a direct-to-consumer subscription service can further expand the business.
Asking Price: $1,250,000
Gross Income: $962,340
Cash Flow: $313,186
Year Established: 2016
Employees: 2
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