Large Multi-Branded Nutritional Supplements Ecommerce Retailer with Substantial Subscriber Base Primarily on Amazon FBA
The business is a multi-branded eCommerce retailer in the vitamins, supplements, superfoods, and health sectors. It features two well-established brands that primarily sell products via Amazon.com and other major sales channels. With over 16,195 account feedbacks, 100% positive rating, and 25,000+ lifetime reviews, this business has enjoyed consistent growth. The product range includes highly in-demand and well-known supplements, making it profitable in the current market conditions. The company has a well-coordinated team and operations infrastructure, with products sourced from top private label manufacturers in the USA. The business can be operated remotely with minimal workload, and full training is provided for a smooth transition.
OPERATIONS
The business operates primarily through Amazon FBA fulfillment, ensuring high efficiency and customer satisfaction. With top-notch branded presentation across multiple channels, the company has achieved consistent performance and growth since its establishment. The digital marketing strategy in place is highly effective, contributing to the company’s success. The operations are turn-key and fully furnished, with products sourced from trusted US manufacturers under favorable terms. The business can be operated anywhere with minimal overhead.
The business has a well-established supply and logistics process in place. All products are sourced from top private label manufacturers in the USA, ensuring high-quality and competitive pricing. The company utilizes remote third-party and Amazon FBA fulfillment to minimize overhead and streamline distribution. This process allows the business to operate anywhere with minimal workload required for ownership.
MARKETING AND KEY METRICS
The business utilizes a well-defined and highly effective digital marketing strategy to reach its target audience. With a strong brand presence on Amazon as a best seller, along with positive customer feedback and ratings, the company attracts customers looking for top-quality nutritional supplements. Additionally, the current market trend of increased demand for health supplements due to COVID-19 concerns presents a significant marketing opportunity for any SKU within the product range.
The primary sales channel for this business is Amazon, which provides a strong foundation for growth. By expanding to other major sales channels and optimizing digital marketing strategies, the business has the potential to further increase its customer reach and sales. The current market trend of increased demand for health supplements presents a favorable environment for sales growth and expansion.
Key metrics for this business include over 16,195 account feedbacks with a 100% positive rating, 25,000+ lifetime reviews with an average rating of ~4.5, and over 20,137 subscribers via Amazon’s Subscribe & Save program. These metrics demonstrate strong customer loyalty and satisfaction, contributing to the company’s continued growth. The average order value is $17.42, representing a positive revenue stream for the business.
The customer base of this business consists of health-conscious individuals who are looking for high-quality nutritional supplements and superfoods. The business has over 20,137 subscribers via Amazon’s Subscribe & Save program, demonstrating strong customer loyalty and repeat purchases. By providing top-quality products and excellent customer service, the business has built a loyal customer base that contributes to its continued growth.
BUSINESS MODEL & RESOURCES NEEDED
The business has a well-coordinated team and operations infrastructure in place, making it a turn-key opportunity for a new owner. The current team handles various aspects of the business, including product sourcing, fulfillment, and marketing. Full training and support are provided during the transition period to ensure a smooth handover and minimal disruption to operations.
THE INDUSTRY
The nutrition and supplements industry is a rapidly growing market, driven by increasing consumer focus on health and wellness. With a wide range of products targeting various health needs, this industry offers significant opportunities for eCommerce retailers. Examples of successful companies in this industry include GNC, The Vitamin Shoppe, and Thorne Research, which have built strong online presences and customer bases.
OPPORTUNITIES TO SCALE
This business presents multiple scale opportunities, including expanding the product range to cater to a wider customer base, leveraging social media and influencer marketing to increase brand visibility, and targeting international markets. By diversifying sales channels and implementing new marketing strategies, the business can achieve substantial growth. The scalability of the business is supported by its well-established operations and supply chain.
Asking Price: $9,500,000
Gross Income: $8,725,055
Cash Flow: $2,178,875
Year Established: 2015
Employees: 2
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