Laser Firearm Training System: Multi-Channel Ecommerce Business with 3 Patents Pending and 50,000 App Users
An eCommerce business specializing in laser target practice systems for firearms. The company offers a dry-fire training system that allows users to practice shooting skills safely at home, saving money on ammunition. With partnerships with top retailers and plans to expand into the government defense training space, the company is poised for significant growth.
OPERATIONS
The company’s operations involve manufacturing and distributing laser target practice systems, as well as developing and maintaining their smartphone app. They have a team that handles shipments, customer service, and sales.
The company manufactures and ships their laser target practice systems. They handle up to 300 shipments a day and receive up to 200 customer service inquiries daily.
MARKETING AND KEY METRICS
The company utilizes social media, PPC advertising, and SEO to drive traffic and sales. They have a significant following on Instagram and Facebook and are exploring Amazon as a sales channel.
The company’s sales channels include eCommerce, B2B, and government sales. They are in active negotiations with the U.S. Air Force and the Los Angeles Police Department to develop enterprise software for training recruits. The company also plans to expand their sales channels to include Amazon.
The company’s key metrics include monthly website visits of 130,000+, an email database of 100,000+ subscribers, and a repeat customer rate of 11% and growing.
The company’s customer base consists of firearm owners and enthusiasts who are looking to improve their shooting skills. They appeal to a wide range of ages and have a growing female customer base.
BUSINESS MODEL & RESOURCES NEEDED
The company has a team consisting of a marketing manager, customer service representatives, customer support agents, and sales team members. They employ a total of 8 people.
THE INDUSTRY
The company operates in the shooting ranges industry, providing a digital solution for at-home target practice. The industry has seen significant growth in recent years, driven by increased interest in shooting and participation. Examples of other companies in the industry include shooting range facilities and firearm training organizations.
OPPORTUNITIES TO SCALE
The company has multiple scale opportunities, including launching a subscription service for their active app users, developing new products, expanding internationally, and increasing marketing spend. These opportunities can drive significant growth for the company.
Asking Price: $8,500,000
Gross Income: $8,230,936
Cash Flow: $1,922,622
Year Established: 2019
Employees: 8
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