Manufacturing Adjustable Beds and Mattresses: Ecommerce, Amazon, and DTC Websites with 100,000sf Facility and Warehouse
The company operates primarily in the Adjustable Bed and Mattress Niche. The business is a complete package, with both eCommerce Sales Channels as well as Manufacturing, both for their own Brands, as well as for the Brands of others.
OPERATIONS
The business manufactures high-end adjustable beds & mattresses for both in-house & 3rd party brands. The company sells its products primarily through Amazon and multiple direct-to-customer websites.
The company sources raw materials and accessories from China, India, Mexico, El Salvador, Turkey, Russia, and the U.S.A. It maintains a 30–90-day supply of inventory in its 100,000 sqft warehouse and manufacturing facility and one month or less at Amazon F.B.A. facilities.
MARKETING AND KEY METRICS
The company utilizes various marketing channels such as D.S.P, Social Media, and Google to expand its reach to the customers. It leverages the Amazon storefront as a launchpad for launching new products before expanding into off-Amazon channels.
The majority of sales, around 70%, are made through the Amazon storefront, which witnesses over 72,000 monthly sessions. The Shopify-built websites account for the remainder of sales, realizing 45,000 monthly sessions.
The company enjoys robust year-round sales, with peaks during all national holidays and a spectacular fourth quarter. It has a high cash flow with stable revenue and profits. Its Amazon storefront gets over 72,000 monthly sessions, while the branded websites realize 45,000 monthly sessions.
The company serves customers who are looking for high-end adjustable beds at an affordable price with no compromise on quality.
BUSINESS MODEL & RESOURCES NEEDED
The company has a highly effective and established team, with managing partners primarily focusing on forecasting and overseeing department team leaders. The company also uses several independent contractors for copywriting, graphic design, 3D rendering, and animated videos.
THE INDUSTRY
The company operates in the Home Bedding Industry, which is positioned primarily in the Adjustable Bed and Mattress Niche. The industry projects wide adoption of adjustable beds or traditional frames to increase for the foreseeable future and beyond. The company is positioned well in the middle tier in terms of price points.
OPPORTUNITIES TO SCALE
The manufacturing equipment is already purchased, operational and in full force – this gives the company the opportunity to continue to increase margins and increase their sales to third-party brands. SKU diversification and broadening and refining social marketing can also present auspicious methods for boosting revenue.
Asking Price: $26,000,000
Gross Income: $50,364,543
Cash Flow: $4,677,723
Year Established: 2016
Employees: 16
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