Multi-Branded Consumer Products Company in Pet Health & Wellness Sectors
This is a high growth Branded Consumer Product company that currently focuses in the Health and Wellness Vertical, which includes products like Green Tea Extract, Digestive Enzymes, Joint Support, Hair Growth, etc. The company has also recently launched a growing Pet Brand that sells pet supplements as well as a pet carpet cleaner.
OPERATIONS
The company focuses on eCommerce sales through Amazon.com and its own website storefront. The company utilizes Amazon’s Fulfilled by Amazon Multi-Channel program to ship products among all platforms. The company is part of Amazon’s Subscribe & Save program, which has built a steady stream of Subscription Revenue into monthly income.
The company utilizes Amazon’s Fulfilled by Amazon Multi-Channel program to ship products among all platforms. Therefore, there is no need for an expensive warehouse move – this highly relocatable company can be operated from anywhere there is an Internet Connection with no need for expensive buildings to house goods.
MARKETING AND KEY METRICS
The primary sales channel since inception has been Amazon.com and its own website storefront. The company also currently sells on Jet.com. There is a tremendous amount of opportunity for this brand to be sold through other eCommerce channels and offline channels, including mail order (subscriptions), other big box stores, through various distribution channels, and Internationally via Amazon’s sprawling FBA warehousing platform.
The company’s products are sold via eCommerce at the moment, but there is a tremendous amount of opportunity for this brand to be sold through other eCommerce channels and offline channels, including mail order (subscriptions), other big box stores, through various distribution channels, and Internationally via Amazon’s sprawling FBA warehousing platform.
The company has 28 SKUs offered for sale, some of which are either Best Sellers or identified by Amazon via their “Amazon’s Choice” program, and multiple brands in multiple sectors. The company’s products are sold via eCommerce at the moment, but there is ample opportunity for growth in subscription revenue off of Amazon.
The company targets customers seeking health and wellness and pet products, which could include anyone interested in improving their health and well-being, and pet owners seeking high-quality pet supplements.
BUSINESS MODEL & RESOURCES NEEDED
The company has three employees, and due to the nature of the company’s sales channels and fulfillment operations, has lean operations that would be replicated in the buyer’s operations if the company is acquired.
THE INDUSTRY
The company operates in the Health and Wellness and Pet Sectors, offering a diversified portfolio of branded consumer products. These industries are highly sought after by entrepreneurs, investors, and lenders due to the high growth rate, recurring revenue streams, and the ability for scalability. Examples of competitors include Chewy.com, Vitamin Shoppe, and PetCo.
OPPORTUNITIES TO SCALE
With a diversified portfolio of branded consumer products, that has just begun the process of brand development, there is a great deal of scale opportunities available to this exciting target company. There are ample opportunities for growth in subscription revenue, various distribution channels, and Internationally via Amazon’s sprawling FBA warehousing platform.
Asking Price: $6,750,000
Gross Income: $8,821,170
Cash Flow: $1,466,685
Year Established: 2014
Employees: 3
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