group of children riding on kick scooters

Multi-Branded Ecommerce Retailer in the Toy & Outdoor Verticals – Strong Reviews on Amazon, Highly Profitable & Amazing Growth

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This company is a well-known and seasoned eCommerce retailer operating in the Toy and Outdoor verticals. They offer a wide range of high-quality kick scooters, parts, and accessories for toddlers, kids, teens, and adults. Their products are designed specifically for each age group and have received strong reviews on Amazon. The company primarily sells through their branded website and Amazon.com.

OPERATIONS

The company’s operations focus on eCommerce sales through their website and Amazon.com. They have reliable suppliers and exclusive relationships with most of the products they sell. The company has a small but efficient staff that manages customer service, inventory, and shipping. There are opportunities for scaling the business further.

The company has reliable suppliers in place, including exclusive relationships with most of their product suppliers. They utilize a dropshipping model, with inventory shipping directly from manufacturers to Amazon. This reduces inventory risk and allows for efficient fulfillment.

MARKETING AND KEY METRICS

The company has focused heavily on Amazon PPC advertising and also utilizes social media platforms like Instagram, influencer marketing, Google ads, and Facebook. They also use email marketing to reach their customer base. The company recently partnered with Walmart.com and is exploring opportunities with big box retailers.

The company primarily sells through their branded website and Amazon.com. They have also recently partnered with Walmart.com and are exploring opportunities with other big box retailers. The company has experienced strong growth and there are opportunities for further expansion through additional sales channels and marketing efforts.

The key metrics for this business include sales revenue, customer acquisition cost, customer lifetime value, conversion rate, and return on advertising spend. The company has achieved strong growth and profitability, with a large number of five-star reviews on Amazon.

The company’s customer base consists of parents, kids, teens, and adults who are interested in outdoor activities and scooters. They have a strong presence on Amazon with thousands of five-star reviews from verified purchasers. The company also utilizes email marketing to engage with their customer base and drive repeat purchases.

BUSINESS MODEL & RESOURCES NEEDED

The company has a small but effective team consisting of customer service reps, social media staff, a secretary, and a part-time bookkeeper. The owner is willing to train the buyer and there is potential for future growth with additional staff.

THE INDUSTRY

The toy and outdoor industry is a highly competitive market, driven by consumer demand for high-quality and innovative products. This industry includes a wide range of product categories such as outdoor play equipment, ride-on toys, sports equipment, and more. Examples of companies in this industry include Razor, Radio Flyer, and Little Tikes. The industry is experiencing steady growth with increasing consumer awareness of outdoor activities and the importance of physical exercise for children. The COVID-19 pandemic has also driven increased demand for outdoor toys and activities.

OPPORTUNITIES TO SCALE

There are various scale opportunities for this business, including expanding the product line with new models and accessories, targeting big box retailers, attending trade shows, and increasing advertising in trade publications. The company has already developed a roadmap for electric scooters for kids and has secured exclusive agreements with suppliers. This presents a unique opportunity to be the first to market with innovative products.

Asking Price: $14,900,000
Gross Income: $12,651,423
Cash Flow: $3,590,263
Year Established: 2017
Employees: 6

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