Multi-Category Ecommerce Retailer with 150% Growth in Pets, Crafts, Home Improvement and Outdoor Recreation

This business is a high growth eCommerce Retailer that operates in Multiple Segments, including Pets, Crafts, Home Improvement and Outdoor Recreation.

OPERATIONS

Over 40 SKU’s are offered at market, including a well-rounded inventory of steel cabinets, rolling workbenches, cremation urns, skim boards, and craft sticks. 100% Fulfilled by Amazon (FBA) means this is a hands-off, no logistics necessary operation with strong revenue and continuous growth.

Minimal excess inventory is stored in a 3rd party warehouse.

MARKETING AND KEY METRICS

All products are set up on an Amazon FBA shipping platform allowing the owner to remain completely hands off. A solid product development plan is currently in place, which will allow new ownership to execute a new product launch plan and expand the SKU lineup with new colors, styles, and more.

Currently, sales are exclusively on Amazon. This company has yet to build out its own DTC website which will increase revenue right out the door. Yet to branch out internationally or to any additional sales platforms, these avenues are prime, untapped scale opportunities that can quickly increase revenue for new ownership.

150% YOY growth with an average ticket price of $83

The customer base is diverse, including people interested in crafts, home improvement, outdoor recreation, and pets.

BUSINESS MODEL & RESOURCES NEEDED

A virtual assistant and one part-time employee (along with inventory/supplier management running the day-to-day operations of inventory, bookkeeping, and customer service issues) current ownership only works around 5 hours per week to oversee the business.

THE INDUSTRY

The business is in the crafts, home improvement, and outdoor recreation industry. The industry is growing fast, with more and more people looking for home improvement products and crafts supplies, especially during the pandemic. Some examples of businesses in this industry include Home Depot, Lowe’s, Etsy, and Michael’s.

OPPORTUNITIES TO SCALE

The brand is well established, currently seeing over 50,000 visitors to its Amazon storefront monthly. Currently low ad-spend with a less than 5% run rate is being managed so new ownership can easily expand marketing by implementing more aggressive ad spend, by creating an email contact list and email campaigns, by SEO marketing and advertising, and by branching out to social media platforms. A solid product development plan is currently in place which will allow new ownership to expand the SKU lineup with new colors, styles, and more.

Asking Price: $3,500,000
Gross Income: $7,245,166
Cash Flow: $1,137,322
Year Established: 2016
Employees: 2

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Amanda Stanley

Amanda has been a professional writer since 2010. She writes during the day and reads by night. She has accumulated knowledge by scouring the internet and reading informative books. Concurrently, she developed a passion for educating people through her blogs and web tutorials. She is an earnest believer that knowledge is power.

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