Music Lessons

Music Lessons Business with 10 Years of Experience and 99% Retention Rate Ready to Franchise

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This target is a 10 Year Provider of Music Lessons Online and In Person. This company’s modern, powerful website takes care of the heavy lifting of properly explaining the company’s value proposition, services and has been so well received that it is achieving a 99% Retention Rate. This is an established business with a solid foundation after almost a decade of YOY growth. Concentrating on private high-end music lessons, this is a business model that can be recreated anywhere parents wish their children to learn the joys of music – there’s even an opportunity for adult learning. This Recurring Revenue Model is ideal for a hands-off, run from anywhere approach, and scale opportunities to franchise are already being discussed.

OPERATIONS

COVID has pushed this business to expand its Online Offerings, which can be further expanded as the years progress. As more and more children are at home for longer periods, Online Music Lessons have become a go-to strategy to help with both continued education as well as strategic planning of each child’s day. The business currently provides in-home and virtual high-end piano, voice, guitar, bass, ukulele, drums, violin, and cello. This is a simple, low-cost, plug and play business model whose customer base consists of affluent clientele who value private music education for their children. The foundation and SOP’s (Standard Operating Procedures) are in place and tested, making this an easy business to replicate and franchise anywhere there is a large population with disposable income.

The supply and logistics for this business primarily involve providing the necessary musical instruments and equipment for in-person music lessons. The business may also need to coordinate the delivery of online lesson materials to students.

MARKETING AND KEY METRICS

Implementing an affiliate marketing strategy (recommending products) could generate commission-based sales and great blog content to further SEO optimization. Instrument rental is also an easy revenue stream to add on. The business has thrived on word-of-mouth referrals – with a referral incentive strategy in place. The business also holds high SEO ranking strategies for a number of relevant keywords which boosts organic search results.

This business has the potential for growth through various sales channels. It can expand its online offerings and reach more customers through digital marketing strategies. Additionally, the business can explore franchising opportunities to expand its presence and reach in new locations.

This business has a 99% retention rate for its music lesson customers, indicating strong customer satisfaction and loyalty. The business is adding 8-15 new customers per month on average, even within its current relatively small area of concentration.

The customer base for this business consists of affluent clientele who value private music education for their children. These customers are willing to invest in high-end music lessons and prioritize personalized instruction for their children’s musical development. The business may also attract adult learners who are interested in expanding their musical skills.

BUSINESS MODEL & RESOURCES NEEDED

This business currently has 20 employees who provide music lessons to students. These employees may include music teachers, administrative staff, and customer support personnel.

THE INDUSTRY

The music education industry has seen significant growth and adaptation to online platforms in recent years. With the increasing popularity of online learning and the demand for personalized, private music lessons, businesses like this one have emerged to meet the needs of students. The industry includes both online and in-person music lesson providers, ranging from independent instructors to large companies like this one. Examples of similar businesses in the industry include online music lesson platforms like TakeLessons and in-person music lesson providers like School of Rock.

OPPORTUNITIES TO SCALE

This business has scale opportunities through franchising. By franchising the business model, the company can replicate its success in new locations and tap into new markets. Franchising allows for rapid expansion and revenue generation. Additionally, implementing an affiliate marketing strategy and adding instrument rental services can further increase revenue and reach.

Asking Price: $380,000
Gross Income: $212,236
Cash Flow: $90,265
Year Established: 2011
Employees: 20

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