Nutrition and Fitness Mentorship Program with High Customer Retention and Huge Social Following

This online business offers personalized nutrition and fitness coaching to predominantly women in order to help them meet their goals. Clients receive a tailored plan from mentors, and daily communication through messages, social media, zoom calls, and Facebook groups.

OPERATIONS

The business offers women’s fat loss and nutrition coaching, and offers a group membership program for their past clients. Marketing, sales, coaching, client retention, and program development are the owner’s responsibilities, while traffic is largely generated through social media and emails.

The business is largely run remotely and does not have any inventory or physical product. Mentors work with clients over the internet, providing remote guidance and support.

MARKETING AND KEY METRICS

The business generates traffic through social media, emails, and promoting their coaching plans and challenges online. They invest in advertising around the holiday season, however, maintain a consistent presence that is complemented by organic social media traffic.

The business generates traffic largely through social media posting on websites such as TikTok, LinkedIn, Facebook, and Instagram, and sends emails every week to their over 13,000 email subscribers.

The company boasts a 40% repeat customer rate, with a $3600 average customer lifetime value, and has 218,000 followers on social media.

The business clientele are predominantly women from a variety of professions and demographics, such as business owners, mothers, and other busy adults.

BUSINESS MODEL & RESOURCES NEEDED

The owner has a capable team of fat loss coaches available to help women around the country achieve their goals.

THE INDUSTRY

This online business offering personalized online health coaching and mentorship, catering largely to women, is part of the health, fitness, and wellness industry. The industry grew 9.7% YoY in 2021, with digital fitness and health services seeing significant growth. Obesity rates in the US also have led to a need for programs such as this.

OPPORTUNITIES TO SCALE

The business could add merchandise, fitness equipment, and additional nutrition and fitness plans to their offerings. Subscription-based plans and meal prep services could also encourage recurring profits. Additionally, offering more group sessions and strengthening their sense of community around their brand could lead to sharp revenue increases.

Asking Price: $475,000
Gross Income: $294,525
Cash Flow: $154,993
Year Established: 2018
Employees: 1

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Amanda Stanley

Amanda has been a professional writer since 2010. She writes during the day and reads by night. She has accumulated knowledge by scouring the internet and reading informative books. Concurrently, she developed a passion for educating people through her blogs and web tutorials. She is an earnest believer that knowledge is power.

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