Nutritional Supplements Ecommerce Company Selling on Amazon FBA
This high-growth branded Nutraceuticals and Nutritional Supplements company operates on the Amazon sales channel, specializing in a collection of high-demand supplements that include CoQ10, Saw Palmetto, Candida Cleanse, and Phytoceramides, among others. In just two years, the company’s operational focus on Amazon.com has resulted in significant growth, sales, and higher customer awareness.
OPERATIONS
The company runs on the Amazon sales channel and its own website storefront and currently only engages in eCommerce sales. The company is capable of expansion through other e-commerce and offline channels like big box stores, opportunities that are yet to be realized. The company is registered on Amazon’s Brand Registry and has been invited to take part in the Subscribe & Save Program, meaning the company has opportunities for recurring subscriptions revenue.
As an Amazon Fulfilled by Amazon (FBA) business, the company has no need for its warehouse, and it is highly operational remotely. The company uses Amazon’s Multi-Channel program to ship products across all channels. Furthermore, all products are delivered without any need for capital investment in warehousing and shipping infrastructure.
MARKETING AND KEY METRICS
The company’s marketing primarily revolves around its Amazon.com storefront and the product reviews from happy customers who have recently purchased items from their website. With the proprietary blends and natural ingredients, the company’s success has resided on promoting its high-quality nutritional supplements through the use of verified customer reviews and evidenced-based reports.
The company’s primary sales channel is on the Amazon.com website, where the company maintains a storefront of its own. Having experienced considerable growth via its primary sales channel, the company has yet to explore other sales channels, representing an excellent growth opportunity for the right investor.
The company’s key metrics involve sales and revenue gained through the Amazon sales channel, and additional revenue generated from the company’s own website storefront. The business also has significant potential to increase and capitalize on subscription revenue flow from the Subscribe & Save program.
The company specializes in providing wellness supplements for health-conscious individuals who care about their well-being. Its customers are primarily younger and middle-aged men and women interested in clean-labeled, plant-based, and Sustainable-product offerings.
BUSINESS MODEL & RESOURCES NEEDED
This online business relies on its two dedicated employees, who respectively manage the back-end, customer service, product quality, inventory, content creation, and social media outreach for the company.
THE INDUSTRY
The Nutraceuticals and Nutritional Supplements market is a booming industry with global sales exceeding $300 billion by 2024. The industry has shown impressive growth over the last few years, with an emphasis being placed on clean-labeled, plant-based, and Sustainable-product offerings. Some of the most notable companies in this space are Herbalife International, Nestle, and Amway.
OPPORTUNITIES TO SCALE
This Nutritional Supplements Ecommerce Company can be efficiently scaled up through expansion to several untapped markets. The company has substantial growth potential by diversifying its sales channels to include third-party websites and offline retailers. The company can also increase revenue through the development of a larger product line with a more extensive market reach.
Asking Price: $2,250,000
Gross Income: $2,034,749
Cash Flow: $553,394
Year Established: 2014
Employees: 2
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