Organic Superfood Brand with Impressive YOY Growth and Diverse Sales Channels

This 5-year-old eCommerce brand offers a wide range of organic superfood products, sourced from international regions, including countries like Peru, India, China, Japan, and Brazil. The brand has mastered sales through various channels, including Amazon, Costco, eBay, Walmart, and their D2C website. The company experiences significant YOY growth, and the sector is projected to grow further as consumers increasingly recognize the importance of healthy ingredients in their diets.

OPERATIONS

The owner oversees operations, which have been systemized for maximum efficiency. The company’s international manufacturers ship inventory directly to Amazon, while their domestic warehouse fulfills orders from other channels. The company ships 20 to 50 orders on average per day.

The company’s raw materials are sourced internationally, allowing the finest ingredients to be found in every product. The logistics of the company have been systemized for maximum efficiency financially and in terms of ease of operations. The company ships inventory directly to Amazon when necessary, while its domestic warehouse fulfills orders from all other sales channels.

MARKETING AND KEY METRICS

The company experiences no seasonality in sales, thanks to its loyal customer base. The typical customer is a middle-class, health-conscious female who orders regularly. The company’s eCommerce advertising and customer acquisition costs are minimized, given the high lifetime value and repeat customer rates.

Subscription boxes or services are lucrative in this niche, providing repeat revenue with little marketing. Increasing advertising budgets across all channels will increase sales and also international expansion, developing the affiliate program, and investing in influencer marketing.

The business has shown year-over-year profitability, has tremendous scalability, and is SBA-approved, allowing for an owner to enjoy its surplus cash flow. The inventory is included in the selling price.

The typical customer is a middle-class, health-conscious female who orders regularly and is loyal to the brand. The company experiences no seasonality in sales, making inventory management easier and providing a stable income.

BUSINESS MODEL & RESOURCES NEEDED

The owner manages operations, and the workload is light, providing a buyer with sufficient time to focus on scaling the business.

THE INDUSTRY

The organic superfood industry has seen explosive growth as more people realize the importance of healthy ingredients in their diets. The increase in consumer awareness toward personal health and wellbeing is expected to be a key motivating factor for superfoods as the global population realizes the health benefits of including them in their diets. The industry offers products that provide consumers with a substantially high amount of nutrients with a minimum intake of calories.

OPPORTUNITIES TO SCALE

The brand has tremendous scalability opportunities, including developing subscription boxes, increasing ad spend on all channels, international expansion, and investing in influencer marketing.

Asking Price: $850,000
Gross Income: $2,086,950
Cash Flow: $293,545
Year Established: 2016
Employees: 1

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Amanda Stanley

Amanda has been a professional writer since 2010. She writes during the day and reads by night. She has accumulated knowledge by scouring the internet and reading informative books. Concurrently, she developed a passion for educating people through her blogs and web tutorials. She is an earnest believer that knowledge is power.

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