female silhouettes with fashionable clothing

Organic Traffic Booms for Women’s Apparel Online Boutique

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This eCommerce business specializes in fashionable female casual apparel targeting mothers in a specific demographic. Established in 2013, it has built two organically ranked domains for Shopify eCommerce. The company has enjoyed immense margins via supply planning and execution systems. The owner has several plans to be used by the buyer within the first 45-60 days. Along with minimal warehouse space, there is little to no human capital to worry about.

OPERATIONS

Recently entering Amazon, the company has set up a strong relationship with suppliers and desirable terms. They keep their margins high thanks to a tight lineup of SKUs experiencing 80% annual turnover. The store is so simplified and user-friendly that absolutely anyone can run it.

This business has a straightforward supply chain that is supported by long-established supplier relationships with desirable terms.

MARKETING AND KEY METRICS

This online business has been successfully using organic traffic to drive sales.

The business has recently entered Amazon and is well-positioned for rapid scaling thanks to streamlined operations, low overheads, and strong supplier relationships.

Key metrics for this business include traffic data from website and Amazon, conversion rate, customer acquisition cost, return on ad spend, and customer lifetime value.

The customer base for this business is mothers in a specific demographic looking for fashionable casual wear.

BUSINESS MODEL & RESOURCES NEEDED

The business requires minimal human capital and overhead.

THE INDUSTRY

This business is part of the eCommerce industry with a focus on women’s apparel. The women’s apparel market is expected to be worth over $200 billion by 2025. Examples of leading companies in this industry include Boohoo, ASOS, and Fashion Nova.

OPPORTUNITIES TO SCALE

Opportunities for scale include expanding the product line, focusing on social media marketing, and utilizing paid advertising platforms such as Facebook ads or Google Adwords.

Asking Price: $100,000
Gross Income: $75,000
Cash Flow: $32,500
Year Established: 2013
Employees: 1

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