Performance Marketing Agency: Media Buying Experts for Small to Enterprise Level Clients
This is a full-service, global Performance Marketing Agency, focusing on Media Buying via a standard agency model to serve small to mid-sized companies while working on a cost-plus basis. Services offered range from generating traffic and conversions to analytical breakdowns, creative work and video assets. Staffed by a highly motivated and extraordinarily dedicated team, this agency focuses on helping ecommerce clientele through paid digital advertising across a multitude of platforms including, Facebook and Google as well as the newer social media platforms such as TikTok, Instagram and Pinterest. This opportunity is effectively positioned to capitalize on extensions of past successes due to long-standing brand agreements that will open new channels to other brands while retaining current income streams. This agency is rapidly developing an impressive portfolio and building industry credibility that many other agencies simply cannot compete with. The current owners are looking for someone who can step in as an owner and partner to help take this already thriving business to the next level. Even though this listing is not SBA eligible at this time, it is an established, proven business ready for the right owner to step in and scale.
OPERATIONS
This full-service marketing and media buying agency is committed to growing their client’s businesses by leveraging data, transparency and a high-performance mindset. The company’s suite of unique tools and technologies make it easy to introduce new and developed brands alike to a wide range of audiences across any industry. Their experienced team provides specialized competencies such as custom builds and strategic integrations to strengthen every client that comes their way, no matter their specific needs. Working in tandem with the creative team, this agency’s marketing representatives continue to raise the bar for every potential client, industry partner and media buyer that comes in contact with this incredible firm. The current development experts at this business are what make their creative and new business pipeline so strong.
The supply and logistics for this business include managing a distribution network for digital ads across various platforms, including Facebook, Google, TikTok, Instagram, and Pinterest. The agency ensures that ads are delivered to the intended target audience effectively and efficiently.
MARKETING AND KEY METRICS
This target is deeply rooted in a focused, niche market with high margins and excellent returns. One of their key strengths is their strong customer testimonials and referral development making this a perfect incremental add-on business for any existing marketing services company or business expert. This opportunity is a great one for someone with huge vision and immense drive!
The sales channel and growth opportunities for this business include expanding the client base through referrals, testimonials, and relationships, hiring more media buyers focused on specific platforms, and implementing a strong PR campaign to attract new leads and grow the agency brand.
The key metrics for this business include traffic and conversions generated, cost-per-acquisition, return on ad spend, customer lifetime value, customer acquisition cost, and customer retention rate.
The customer base for this business includes small to mid-sized companies in various industries, particularly those in the ecommerce sector. The agency helps these businesses with their digital advertising efforts to drive traffic and conversions and ultimately improve their online revenue.
BUSINESS MODEL & RESOURCES NEEDED
The human resources for this business include a highly motivated and dedicated team of professionals who specialize in performance marketing and media buying. They are experienced in managing digital advertising campaigns and are constantly staying up-to-date with the latest trends and strategies in the industry.
THE INDUSTRY
The performance marketing industry focuses on driving measurable results and optimizing marketing efforts based on data and analytics. It involves using various channels and tactics, such as paid digital advertising, to generate traffic and conversions for businesses. Examples of companies in this industry include digital marketing agencies, media buying agencies, and performance marketing platforms.
OPPORTUNITIES TO SCALE
There are several scale opportunities for this business, including expanding into new markets and industries, developing strategic partnerships with complementary businesses, offering additional services such as search engine optimization and web design, and investing in advanced technology and tools to enhance performance and efficiency.
Asking Price: $3,000,000
Gross Income: $2,558,571
Cash Flow: $1,182,910
Year Established: 2018
Employees: 11
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