Personalized Engraving & Home Decor Business – SBA Pre-Qualified & Highly Giftable Products

This eCommerce brand specializes in quality engravings, art, and metal products for the home. All products are manufactured in the United States and the company has become a market leader in personalized decor. With a strong customer base and high revenue, there are opportunities for scale and growth.

OPERATIONS

The company operates on a successful drop ship model, eliminating the need for inventory and keeping overhead costs low. The business is primarily run by a team of virtual assistants who handle customer support, purchase processing, and design work. The owner currently spends an average of 8 hours per week on the business.

The company operates on a drop ship model, working closely with vendors to ensure low pricing and fast turnaround times. This eliminates the need for inventory storage costs and allows for true customization of products.

MARKETING AND KEY METRICS

Marketing efforts have focused on paid ads on Facebook and Instagram, as well as Google AdWords for retargeting and email marketing campaigns. The brand has also been featured on major news outlets, generating exposure and demand for their products. There are opportunities to expand marketing efforts on new platforms like YouTube, Pinterest, and TikTok.

The company primarily sells through their Shopify website, but there are opportunities to expand international sales efforts and promote products on Amazon. Additionally, new designs and SKUs could drive sales growth. Collaborating with influencers and celebrities can also be successful strategies for driving traffic and revenue.

The brand has accumulated over 11,500 followers on Instagram and averages an order value of $133.92. Revenues reached $5.8 million in 2019, and the home decor market is projected to experience a 6.6% growth rate through 2025.

The customer base consists of 35-70 year-old women with an average income of $50,000/year. They are interested in home decor and frequently buy products for their own homes as well as gifts for family and friends.

BUSINESS MODEL & RESOURCES NEEDED

The company has a team of 5 virtual assistants who handle customer support, purchase processing, and design work. They work remotely and operate around the clock to ensure orders can be processed 24 hours a day.

THE INDUSTRY

The company operates in the home decor industry, specifically specializing in personalized decor made from high-grade steel. This market has seen record profits, especially as the real estate market continues to boom. The company has targeted a niche audience of 35-70 year-old women with an average income of $50,000/year.

OPPORTUNITIES TO SCALE

There are multiple scale opportunities for this business, including introducing new products and expanding advertising efforts on new platforms like Snap Chat, YouTube, Pinterest, and TikTok. There is also potential for selling products directly to brick-and-mortar retail shops and entering the wholesale space for bulk buyers and resellers.

Asking Price: $3,300,000
Gross Income: $4,190,964
Cash Flow: $1,087,382
Year Established: 2018
Employees: 6

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Amanda Stanley

Amanda has been a professional writer since 2010. She writes during the day and reads by night. She has accumulated knowledge by scouring the internet and reading informative books. Concurrently, she developed a passion for educating people through her blogs and web tutorials. She is an earnest believer that knowledge is power.

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