Premium Organic Nutritional Supplements Brand: Capsules, Powders, and More Sold on Amazon in US and Canada
An eCommerce business that sells premium organic nutritional supplements on Amazon in the U.S. and Canada. This thriving business has gained a loyal customer base through its proprietary SKUs that are manufactured specifically for this brand. With the global nutritional supplements market valued at $310.4 billion and projected to expand by 6.2% through 2028, this business has immense scale options and high profitability. The customer base is diverse, ranging in age from 18 to 80, and from different socio-economic groups. The brand employs three remote workers, including a virtual assistant, requiring only 8-15 hours of work per week from the owner.
OPERATIONS
The business uses a 3PL to warehouse and ship products to Fulfillment By Amazon (FBA), in both the U.S. and Canada. The company holds up to $1 million worth of inventory between the 3PLs with new orders placed 3 times a week to keep up with customer demand. The operations are highly automated, and the current owner now spends between 8-15 hours per week operating the business.
The business uses a 3PL to warehouse and ship products to Fulfillment By Amazon (FBA) in both the U.S. and Canada. New orders are placed three times a week to keep up with customer demand.
MARKETING AND KEY METRICS
The company focuses exclusively on running PPC ads on Amazon. Starting a social media marketing campaign that includes affiliate marketing on each platform and building up their email subscriber database for an email marketing campaign is a huge untapped opportunity. The company could also expand its SKUs and target the wholesale market with an endless number of top retailers and big box stores in the U.S. and Canada that regularly sell popular supplements.
The business sells through Amazon in the U.S. and Canada. This gives the company millions of potential customers to market the brand’s unique, effective, and premium organic consumables. A major untapped opportunity is to target the wholesale market with endless top retailers and big box stores in the U.S. and Canada that regularly sell popular supplements.
The business holds up to $1 million worth of inventory, ships between 600-800 orders daily, and receives 15+ daily customer inquiries. The current owner spends between 8-15 hours per week operating the business.
The customer base is highly diverse, ranging in age from 18 to 80, both men and women, and from different socio-economic groups. The brand attracts professionals who work in the health and wellness industry.
BUSINESS MODEL & RESOURCES NEEDED
The brand employs three remote workers, including a full-time virtual assistant who handles all aspects of the business during the week, and two part-time VAs who assist with customer service emails. The team is available to stay on post-acquisition to manage daily tasks.
THE INDUSTRY
The global nutritional supplements market was valued at $310.4 billion in 2020, and projections are that it will keep expanding by 6.2% through 2028. Consumers’ increasing health awareness, the convenience of purchasing supplements online without the need for a physician’s prescription, an aging population of Baby Boomers looking for ways to stay healthy and fit, and the Covid-19 pandemic’s demand for immune system support have all contributed to the growth of this industry. The online DIY health supplements sales industry has grown rapidly over the past 5 years.
OPPORTUNITIES TO SCALE
The brand has immense scale options with the global nutritional supplements market valued at $310.4 billion and projected to expand by 6.2% through 2028. The company could expand its SKUs, target the wholesale market, and implement social media and email marketing campaigns. Additionally, the brand could expand its offerings to other sales channels such as retail or direct-to-consumer.
Asking Price: $7,272,809
Gross Income: $5,397,062
Cash Flow: $1,512,159
Year Established: 2018
Employees: 3
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