custom, in-house designed T-shirts

Profitable Amazon FBA Ecommerce Brand with Custom In-House Designed T-Shirts, DTC and B2B Sales Channels and High ASIN Level Reviews

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This Amazon FBA eCommerce brand offers q. They have a wide range of colorful and unique designs that have garnered strong customer reviews. The company operates through both direct-to-consumer (DTC) and business-to-business (B2B) sales channels. With a focus on providing high-quality products and quick turnaround time, they have experienced steady sales and customer satisfaction. The company primarily sells on the Amazon platform, utilizing services like Fulfilled by Amazon (FBA) and Prime 2-Day Shipping. They have opportunities for growth through expanding their product lines, digital marketing, and international expansion. The business was established in 2018 and currently has one employee.

OPERATIONS

The company operates through their own eCommerce brand, offering custom-designed T-shirts and bulk custom products. They source blank shirts and handle all printing in-house, ensuring top-quality and US-made products. With an average order value of $23, the company focuses on providing excellent customer satisfaction and encourages recurring purchases. The owner spends approximately 15 hours per week running the business, mainly handling inventory ordering. Customer service inquiries are managed by Fulfilled by Amazon (FBA), and there are no additional employees or contractors.

The company optimizes its supply chain by sourcing blank shirts and handling all printing in-house. Based in California, all their products are US made and of top quality. They have established relationships with vendors who provide the products ready to be shipped. For volume orders, they use silk screen printing, which is the most efficient method for large volume prints. This allows them to manufacture their products in-house and have control over the customization process.

MARKETING AND KEY METRICS

The company has primarily relied on Amazon as their main marketing tool. They have utilized pay-per-click (PPC) ads on Amazon to drive sales and have seen strong results. The owner stocks up to 40,000+ units during peak seasons and takes advantage of services like Fulfillment by Amazon (FBA) and Prime 2-Day Shipping. There are opportunities for the company to expand their marketing efforts by launching social media campaigns, video marketing on platforms like YouTube and TikTok, and listing their products on their own Shopify website.

The company operates through both direct-to-consumer (DTC) and business-to-business (B2B) sales channels. They sell directly to their customers on the Amazon platform, utilizing services like Fulfilled by Amazon (FBA) and Prime 2-Day Shipping. The current owner has focused on PPC ads on Amazon to drive sales, which has been highly effective. There are opportunities to further grow the business by expanding the sales channels, such as launching their own Shopify website and listing their products on other eCommerce marketplaces. With effective digital marketing strategies, the company can drive organic traffic and reach new customers.

Key metrics for this business include strong customer reviews, with a 99% positive seller rating over the past two years. The company has a high order value of $23, indicating strong customer satisfaction and potential for upselling. They have experienced consistent sales throughout the year, with a significant increase during the holiday season when their products are popular gift items. Other key metrics include the number of Parent ASINs (26) and Child ASINs, which showcases the growth of the product line and market reach.

The company has built a strong customer base, particularly appealing to female consumers. Many of their customers buy the products as gifts for the men in their lives, including boyfriends, husbands, fathers, and brothers. Their products have gained significant praise for their look and feel, contributing to a 99% positive seller rating over the past two years. With a focus on providing high-quality, unique T-shirts, the company has fostered customer satisfaction and recurring purchases.

BUSINESS MODEL & RESOURCES NEEDED

The current owner operates the business with no employees or contractors. With the company’s operations streamlined through the Amazon platform and Fulfilled by Amazon (FBA), the owner spends approximately 15 hours each week handling inventory ordering. Customer service inquiries are conveniently managed by FBA. The owner could potentially expand the team in the future to support further growth and development.

THE INDUSTRY

This company operates in the eCommerce industry, specifically within the niche of custom-designed T-shirts. The industry has seen significant growth due to the popularity of personalized and unique apparel. T-shirts have always been popular as gifts and everyday wear for people of all ages. The company has gained traction by offering a wide range of designs, from fun sayings to playful images and state symbols. They have capitalized on the demand for American-made, top-quality T-shirts, and have attracted a strong customer base, particularly female consumers who buy the products for the men in their lives. Examples of other companies in the industry include Printful, CustomInk, and Teespring.

OPPORTUNITIES TO SCALE

There are several scale opportunities for this business. Firstly, they can expand their product lines by introducing new designs and variations on their current offerings. The owner already has upcoming designs in the testing phase. Additionally, the company can leverage digital marketing channels to drive more sales, such as social media marketing campaigns, video marketing on platforms like YouTube and TikTok, and email marketing campaigns. They can also explore international expansion by selling on Amazon’s International marketplaces in Canada, EU, UK, and Mexico. This would allow them to tap into new customer markets and leverage their strong ASIN reviews.

Asking Price: $830,000
Gross Income: $1,014,754
Cash Flow: $207,781
Year Established: 2018
Employees: 1

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