Rapidly Expanding Ecommerce Business in the Shoe, Jewelry, and Care Sector
Website Closers presents a sophisticated private label offering in the Shoe & Jewelry Care Vertical. This eCommerce brand provides everything from polishes and cleaning gels to cleaning brushes and shoehorns to help customers maintain and enjoy their high-quality goods. Carrying popular offerings such as complete cleaning bundles of each category and new eco-friendly, natural cleaning products, this company has earned a whopping 31% YOY Growth. Operating through their popular Amazon storefront that boasts a phenomenal 98% Positive Seller Rating as well as a Shopify Website that has been recently updated for impactful SEO improvements, this dynamic company is already engaging in powerful growth initiatives.
OPERATIONS
Channel diversification through Amazon international as well as stronger marketing tactics could impactfully scale this offering. With a myriad of promising opportunities like this, the target is well positioned to grow dramatically across the coming years as the markets shift towards sustainable goods that will require upkeep. This strategic, 5-year established investment is an amazing offering for any type of buyer seeking an established brand with strong growth and huge upside opportunity.
In charge of inventory tracking, orders, shipments, and full team oversight, the current owner of this business works 4 hours each week. Leveraging a 3rd party for the current PPC efforts, this company carries no full-time employees. They do rely upon a VA based in the Philippines for customer service, as well as a remote Graphic Designer for all listings, website updates, and social media content creation. This brand has engaged in blogging over the past year through a 3rd party and seen a dramatic uptick in longtail keyword traffic.
MARKETING AND KEY METRICS
With all categories of products being sold under one unified brand, this well-developed company could see strong growth through additional brand development. Creating a stronger social media presence on Instagram, Facebook, Pinterest, and TikTok, this company could see exponential growth through stronger awareness and appeal to younger generations. As much of the Millennial and Gen Z population have lower disposable income than previous generations, they will seek to elongate the usability of their high-quality goods and could be an incredibly profitable target for this brand.
This eCommerce brand has the potential for growth through various sales channels. By diversifying distribution channels and implementing effective marketing strategies, such as social media presence and partnerships with complementary brands, the brand can expand its customer reach and drive sales growth. This can lead to increased revenue, market share, and overall business growth.
This private label branded Amazon seller stands to grow exponentially with marketing development. Currently leveraging Amazon PPC and affiliate marketing, this brand could expand tremendously by partnering with other brands throughout the industry. For example, selling their jewelry cleaner in jewelry stores as well as connecting with a jeweler’s clientele to offer products. Another promising channel would be to promote their products in shoe repair and cobbler shops as well as through other storefronts selling leather goods. Finally, as people gear up for special events, they begin paying more attention to their lesser used, fine goods and may need a good recommendation. Connecting with event planning firms and wedding vow renewal planners could be another great source of revenue.
The customer base for this eCommerce brand includes individuals who own high-quality shoes and jewelry and are conscious about their maintenance and care. This can include fashion enthusiasts, professionals in the shoe and jewelry industries, and individuals who value the longevity of their high-end products. Additionally, by targeting younger generations, such as Millennials and Gen Z, who are increasingly investing in high-quality fashion items, the brand can tap into a growing customer base.
BUSINESS MODEL & RESOURCES NEEDED
N/A
THE INDUSTRY
The shoe and jewelry care industry focuses on providing products and services that help individuals maintain and care for their shoes and jewelry. This industry is highly relevant as consumers invest in high-quality shoes and jewelry and want to ensure their longevity. Examples of companies in this industry include shoe cleaning services, jewelry cleaning product manufacturers, and online retailers specializing in shoe and jewelry care products.
OPPORTUNITIES TO SCALE
There are several scale opportunities for this eCommerce brand. As mentioned earlier, creating a stronger social media presence and partnering with other brands can drive sales growth. Additionally, expanding to international markets through Amazon and exploring other online marketplaces can provide access to a larger customer base. The brand can also develop new product offerings and expand its product line to cater to different customer segments. For example, introducing specialized shoe and jewelry care products for specific materials or target markets.
Asking Price: $3,750,000
Gross Income: $3,339,100
Cash Flow: $834,800
Year Established: 2016
Employees: 2
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