Revolutionary Laser Firearm Training Brand: Proprietary App, 61% Margins, Over 50K Active Users, Reduced Ammunition Costs with Laser Guided Target Practice, Amazon & DTC Sales Channels
We are a thriving eCommerce business that specializes in laser firearm training. Our patented products and proprietary app allow gun owners, hunters, and sportsmen to practice their shooting skills from the comfort of their own home. With a focus on reducing the cost of ammunition, we offer laser-guided target practice that saves customers money on range fees and expensive live ammo. Our customer base is rapidly growing, with a fast-growing segment of female customers. We have achieved significant success in just two years and have plans for rapid expansion.
OPERATIONS
Our operations revolve around the manufacturing and distribution of our laser firearm training products. We design and produce our own patented products, including laser bullets and cartridges, as well as accessories like carry cases. We also develop and maintain our proprietary app, which allows customers to track and store their progress in target practice. We sell our products primarily through eCommerce channels, including our own website and platforms like Amazon. We also have partnerships with major retailers and are actively pursuing opportunities in the B2B market.
Our supply and logistics operations involve manufacturing our patented laser firearm training products and ensuring their efficient distribution to customers. We design and produce our products in-house, using high-quality materials and precision engineering. We also have established relationships with reliable suppliers for raw materials and components. In terms of logistics, we have developed streamlined processes for order fulfillment and shipping, ensuring that our products reach customers in a timely manner.
MARKETING AND KEY METRICS
Our marketing strategy focuses on targeted digital advertising and strong social media presence. We run paid media campaigns on platforms like Facebook and Google and advertise with media partners within the firearm industry. We also have a strong presence on Instagram and Facebook, where we engage with our audience and share informative content. Additionally, we utilize search engine optimization (SEO) techniques to drive organic traffic to our website. Our marketing efforts have been successful in driving substantial online visitors and achieving a high conversion rate.
We utilize a variety of sales channels for our products, including our own eCommerce website, Amazon, and direct-to-consumer (DTC) channels. We have recently launched on Amazon, and sales from that channel are projected to contribute significantly to our earnings. In addition, we are actively pursuing opportunities in the business-to-business (B2B) market, targeting partnerships with major retailers and government agencies. There is immense growth potential in expanding the number of retailers we sell to, and we are confident in our ability to scale through diverse sales channels.
Our key metrics include customer demographics, average order value, sales volume, and repeat customer rate. We target adults of all ages, with a particular focus on households making over $110,000. Our average order value is $112, and we achieve between 150 and 300 shipments per day. Our repeat customer rate is 10%, indicating a high level of customer satisfaction and loyalty. These metrics contribute to our strong sales volume and overall success.
Our customer base primarily consists of gun owners, hunters, sportsmen, and individuals interested in firearms training. We have a growing customer segment among women, which currently represents 20% of our sales and is on the rise. Our products appeal to customers who recognize the cost-saving benefits of laser-guided target practice and the convenience of practicing at home. We target a range of demographics, including adults of all ages and households with higher income levels. Our customer base is highly satisfied with our products and services, contributing to a high repeat customer rate.
BUSINESS MODEL & RESOURCES NEEDED
As a growing company, we currently have 6 employees who play vital roles in our operations, marketing, and customer support. Our team includes product designers, manufacturing specialists, digital marketers, and customer service representatives. We prioritize creating a positive and supportive work environment, fostering collaboration and innovation. As we continue to scale, we plan to expand our team to meet the demands of our growing customer base and industry opportunities.
THE INDUSTRY
Our industry is the firearms and shooting range industry, which is experiencing significant growth and demand. A survey indicates that 42% of Americans either own a gun or live in a household with someone who does. Americans own 40% of civilian-owned guns worldwide, and the shooting range industry has seen massive growth in recent years. Our laser firearm training products offer a unique and cost-effective solution for target practice, addressing concerns about range fees and public gun safety. We are positioned to capitalize on this growing market and expand our customer base among various demographics, including women.
OPPORTUNITIES TO SCALE
We have numerous scale opportunities in our industry and market. One key opportunity is the launch of a new product line in late 2021, which is expected to further expand our offering and attract new customers. We are also planning to launch a premium app subscription program, providing additional revenue streams and value-added services for our customers. Furthermore, we have plans for international expansion, with distributions in Canada, Europe, the UK, and Australia. These scale opportunities, coupled with our strong customer base and partnerships, position us for significant growth and profitability.
Asking Price: $6,900,000
Gross Income: $5,417,523
Cash Flow: $1,562,394
Year Established: 2019
Employees: 6
- Two Highly Profitable Sports & Fitness Ecommerce Brands For Sale - July 8, 2023
- Branded Ecommerce Company for Baking Goods - July 8, 2023
- Trendy Baby Fashion Retailer Ready to Launch - July 8, 2023
