Scaling Branded Health & Wellness Ecommerce Retailer in the Mobility Sector

This is an 8 year old branded eCommerce retailer in the Health & Personal Wellness Category selling a full line of their own brand of Mobility Scooters, Power Chairs, Mobility Lifts, Lift Chairs and all Accessories associated with these products. The business has established itself well in a category that is expected to blow up in the coming years due to the aging population. This online retailer has established a 37% year-over-year growth rate since inception, with expectations high for 2017 and beyond.

OPERATIONS

This Online Retailer operates on a hybrid drop ship and stock in-house model that offers high agility in order fulfillment, and capitalizes on its brick & mortar location, which is situated on prime real estate at the heart of perhaps one of the most salient regions for this market, in Hudson, Florida, a beautiful city just north of Tampa, Florida near the Gulf of Mexico.

This Online Retailer operates on a hybrid drop ship and stock in-house model that offers high agility in order fulfillment.

MARKETING AND KEY METRICS

Marketing for the business thus far has relied on organic traffic, with YouTube and Amazon ads being the primary focus of paid advertising.

This company is able to rapidly scale right out of the box, selling outside of the US via Amazon, allowing for huge growth potential.

The company has realized profitable growth across diverse channels as the exclusive retailer for an in-house branded line of scooters and accessories.

The business caters to the aging population, particularly to baby boomers who are between the ages of 53 and 71.

BUSINESS MODEL & RESOURCES NEEDED

The business has twelve employees.

THE INDUSTRY

The business operates in the Health & Personal Wellness Category selling a full line of their own brand of Mobility Scooters, Power Chairs, Mobility Lifts, Lift Chairs and all Accessories associated with these products. Reports in the industry note that the number of Americans ages 65 and older is on course to more than double from 46 million today to over 98 million by 2060, while the 65-and-older age group’s share of the total population will rise to nearly 24 percent from 15 percent.

OPPORTUNITIES TO SCALE

This is a rare opportunity to take the wheel of a fast moving and highly profitable business in a hugely lucrative segment with reliable revenue streams and a modernized platform that is fully diversified from brick & mortar to Amazon.

Asking Price: $4,995,000
Gross Income: $6,500,000
Cash Flow: $600,000
Year Established: 2009
Employees: 12

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Amanda Stanley

Amanda has been a professional writer since 2010. She writes during the day and reads by night. She has accumulated knowledge by scouring the internet and reading informative books. Concurrently, she developed a passion for educating people through her blogs and web tutorials. She is an earnest believer that knowledge is power.

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