Scaling Female Health & Wellness Ecommerce Brand with Over 81,000 Instagram Followers
We are a female health and wellness eCommerce brand that specializes in custom formula supplements and skincare products. Our products are natural and hormone-free, designed specifically for women. We currently have 4 SKUs available with a 5th on the way. Our Average Order Value is $71 and we have received hundreds of positive reviews from satisfied customers.
OPERATIONS
Our operations focus on creating and distributing high-quality products that cater to the health and wellness needs of women. We have an efficient management structure in place, with daily tasks consisting of supervising ads, monitoring inventory, and providing customer service. We have a virtual assistant who handles customer inquiries and can be transferred with the business.
We have a streamlined supply and logistics process that ensures timely delivery of our products to customers. We work with reliable suppliers and have established efficient shipping methods to optimize the supply chain.
MARKETING AND KEY METRICS
Our marketing strategy includes a strong presence on social media platforms, particularly Instagram where we have over 81,000 followers. We also run targeted ads on Google Search and collaborate with influencers to promote our brand. Our email marketing campaigns are effective in engaging customers and we have a growing subscriber base.
We currently generate all our sales through our Shopify website. However, there are opportunities to expand into other sales channels, such as Amazon and wholesale markets. This would increase our reach and potential customer base, leading to further sales growth.
Our key metrics include Average Order Value, customer reviews, social media followers, website traffic, and email database contacts. These metrics demonstrate the success and growth of our brand and indicate a strong demand for our products.
Our customer base consists mainly of women interested in health and wellness products. They value natural and hormone-free options and actively seek out products that cater to their specific needs. Our products have received positive reviews, indicating high customer satisfaction.
BUSINESS MODEL & RESOURCES NEEDED
Our human resources are managed by a virtual assistant who handles customer service inquiries. This allows for a smooth transition for new owners and minimizes the need for additional staffing.
THE INDUSTRY
The health and wellness industry is experiencing rapid growth, with a focus on addressing specific needs and concerns of individuals. Our brand targets the female health and wellness market, which has seen increased awareness and acceptance of these products. The global market for female health and wellness products is projected to reach $125.1 billion by 2026. This growth is driven by factors such as the increasing prevalence of eCommerce and the shifting attitudes towards women’s health.Examples of companies in the female health and wellness industry include skincare brands, supplement companies, menstrual health product brands, and fitness equipment manufacturers.
OPPORTUNITIES TO SCALE
There are several scale opportunities for our business. We can introduce new female-centric nutritional products to diversify our product line. Additionally, implementing a subscription and bundling system would incentivize customers to buy in bulk, leading to increased sales volume. Exploring partnerships with higher-level influencers would also help expand our brand’s reach and reputation.
Asking Price: $625,000
Gross Income: $581,143
Cash Flow: $145,361
Year Established: 2019
Employees: 1
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