Secure Your Home with a Medical Alert Home Security System
This highly-profitable and scalable eCommerce company aims to provide trusted buying advice on medical alert and home security systems to America’s fastest-growing demographic, Senior Citizens, and those who care for them. With more than 10,000 Baby Boomers turning 65 every day, this online website provides seniors and their caregivers with educated buying decisions of medical alert systems, home security services and products, and identity theft protection services.
OPERATIONS
This website delivers a flow of paid traffic to highly-optimized pages, which produces high-quality leads to its merchant partners in a predictable, profitable, and scalable manner. It is designed with an automated recurring revenue platform that is almost turn-key and can be operated anywhere in the world. New ownership is not required to have prior knowledge in the medical alert or home security market or the lead generation space, thanks to a comprehensive transition package offered by the seller.
Supply & logistics do not pose any significant risks, and the fulfillment process is well-optimized.
MARKETING AND KEY METRICS
With over 200 verified Trustpilot Review Ratings of 8.6-10 and an A+ Better Business Bureau Rating, this eCommerce company is armed & equipped to check every box for its target demographic’s buying process.
The company’s primary sales channels are organic traffic, paid search, and affiliate marketing. Growth opportunities include expanding partnerships with more merchant partners and developing native apps to increase the customer base.
The company’s key performance indicators are its website traffic, conversion rates, customer acquisition costs, and customer lifetime value.
The company’s customer base comprises seniors and their caregivers who are in search of trusted buying advice on medical alert and home security systems.
BUSINESS MODEL & RESOURCES NEEDED
The company has two employees, and the seller offers a comprehensive transition package to ensure a smooth transfer of ownership.
THE INDUSTRY
This eCommerce company belongs to the healthcare & home security industry, growing rapidly along with the aging baby boomer generation. With more than 50 million seniors in the US, the market size is expected to reach $502.7 billion by 2025. Key players in the industry include Bay Alarm Medical, Medical Guardian, Alert1, and ADT.
OPPORTUNITIES TO SCALE
The eCommerce company can scale its operations by expanding its target demographic and merchant partners, further optimizing its website, adding new service categories, developing native apps, and expanding internationally.
Asking Price: $1,800,000
Gross Income: $2,035,813
Cash Flow: $581,601
Year Established: 2015
Employees: 2
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