Selling an Amazon FBA Business in Pet Sports, Yoga, and Home Storage Verticals
Website Closers presents a dynamic Amazon FBA Company that sells highly ranked products across 4 high demand categories, including Pet Products, Basketball & Yoga Equipment, and In-Home Storage Solutions. Carrying a multitude of Amazon Choice badges for the keywords associated with their brands, as well as a number 1 Amazon ranking for their top seller, this eCommerce Company has a tried-and-true system for finding products that will sell and rank well on the A9. Having earned a powerful 4.5 Star and above ranking across their product array, this company boasts a 97% seller account ranking.
OPERATIONS
This company has been built through organic means and could be scaled exponentially through the development of PPC marketing, the addition of more SKUs, and an extension onto Amazon International. This company has built an invaluable framework along with an unrivaled standing on Amazon.com that will benefit a new owner on day 1 of ownership.
Selling all products through Amazon FBA, the current framework has maximized this strategy by ordering all products with strict standards that minimize the need to repackage or change any of the products between their arrivals and their send off to Amazon’s storage facilities.
MARKETING AND KEY METRICS
The strong and rapid growth of both the storage line and pet products means that developing direct-to-consumer websites could prove incredibly useful for driving conversions and awareness. Additionally, creating a social media presence – both organic and paid – for each of these brands could engage the target audience effectively to create a loyal consumer base that keeps coming back. Establishing this in tandem with full scale SKU line extensions could skyrocket each of these brands’ profitability and market share.
This business could engage in influencer marketing and SEO initiatives for all listings and websites to drive both awareness and product adoption. Similarly, building up wholesale offerings could scale this company swiftly through increased sales volume and guaranteed recurring revenues.
This company retains a 100% inventory model and incredible shipping advantages including Prime 1 and 2 day capabilities. Earning an average of $17.98 for every order, this popular storefront earns incomparable margins with exceptional sales volume.
The company has a loyal customer base that keeps coming back for their high-quality products. By investing in building a strong online presence and engaging with the target audience through marketing and social media, the customer base can be expanded further.
BUSINESS MODEL & RESOURCES NEEDED
The ownership currently spends up to 3 hours each week running and growing this business. The sole operator of this uniquely designed company, the owner is responsible for monitoring stock and reordering products when necessary in addition to keeping an eye on each product’s keyword rankings to maximize profitability.
THE INDUSTRY
Operating across 4 different, sought-after verticals that curtail risk, SKU concentration, and seasonality to deliver exceptional revenue streams across the board, each of these industry segments are predicted to grow dramatically in the coming years.
OPPORTUNITIES TO SCALE
The potential for this company reaches limitless heights. A business-minded new owner could expand PPC marketing, add more SKUs, extend to Amazon International, develop direct-to-consumer websites, create a social media presence, and establish full scale SKU line extensions.
Asking Price: $1,400,000
Gross Income: $1,523,012
Cash Flow: $351,209
Year Established: 2017
Employees: 1
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