Senior-Focused Nutritional Supplement Brand with an Average Order Value of $130
This company is a niche nutritional supplements brand that specializes in the senior demographic market. They offer a unique range of natural health and vitamin products, catering to the specific needs of seniors. With an average order value of $130, they have established a strong presence in the supplements industry.
OPERATIONS
The company operates primarily through their website, where they receive over 100,000 visitors per month. They have a 30% repeat order rate, indicating high customer satisfaction and loyalty. With ongoing month over month growth, the company has a solid position in the market and favorable terms with their suppliers.
The company stocks all their inventory in an 800 sq. ft. warehouse and has zero turnover for spoiled products. They have established favorable terms with high quality suppliers, ensuring a reliable supply chain and efficient logistics.
MARKETING AND KEY METRICS
The company uses various marketing channels, including paid ads on Bing and native ad networks, PPC, and email campaigns. They have also successfully worked with an affiliate network, allowing for performance-based payment. Currently, they do not focus on SEO or social media, leaving room for innovative marketing strategies.
The company’s primary sales channel is their website, which attracts over 100,000 monthly visitors. There is potential for growth through other sales channels, such as Amazon, which the company has not yet tapped into. International expansion is also an exciting opportunity for the business.
Key metrics for the company include their 30% repeat customer rate, average order value of $130, and the number of monthly website visitors (over 100,000). These metrics indicate a strong customer base and potential for further growth.
The company’s customer base primarily consists of seniors interested in natural health solutions and vitamins. They have an email database of over 54,000 subscribers, indicating a strong customer relationship. The 30% repeat order rate demonstrates customer loyalty.
BUSINESS MODEL & RESOURCES NEEDED
The company currently has 1 employee, and the ownership works approximately 10-15 hours per week. The workload primarily includes shipping orders and basic financial analysis. With light work hours and a streamlined operation, the business can be easily managed.
THE INDUSTRY
The company operates in the supplements industry, which is a highly lucrative vertical in the e-commerce industry. The demand for nutritional supplements has been growing, especially in the senior demographic market. With an aging population seeking natural health solutions, there is a significant opportunity for growth. Examples of other companies in the industry include GNC, Nature’s Bounty, and Now Foods.
OPPORTUNITIES TO SCALE
The company has immense scale opportunities, including expanding their presence on Amazon and entering the international market. With very little maintenance or experience required, new owners can immediately explore these growth opportunities. Additionally, the company can leverage SEO and social media marketing to further increase their reach.
Asking Price: $8,500,000
Gross Income: $14,279,352
Cash Flow: $2,861,241
Year Established: 2018
Employees: 1
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