beautiful kitchen with granite counters and a marble backsplash

Successful Stone Countertops Business: 13 Years of Operation with 85% Repeat Orders

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The B2B eCommerce Company is a leading supplier of custom granite, marble, and quartz countertops, tub decks, sinks, shower seats, fireplaces, and more in the US. With over 13 years in the industry, the company has completed hundreds of multifamily and hotel projects throughout the country. The company has a team of experienced professionals who provide superior service with a focus on outstanding project management, timely deliveries, top-notch product quality, and unmatched attention to detail.

OPERATIONS

The business is a full-service operation with production plants in China. It creates custom production documentation based on client specifications and sees orders through to project completion. The business operates well all year long as seasonality is not a factor for the company. The company offers quartz, granite, and marble countertops that complement other popular product lines. Once the products are fabricated, they are carefully packed in custom crates and loaded in containers for shipping to the US port. Lead times vary from 70 to 90 days from the beginning of production to delivery. The company has enormous scalability by establishing relationships with additional general contractors and developers around the nation.

After fabrication at the overseas plant, shipments are handled by a veteran company in worldwide freight forwarding and are fully insured. Once the shipments arrive in the US, the crates are safely stored in local warehouses or sent to job sites via flatbed trucks for easy unloading. When the stone arrives at the site, an experienced team is contracted to handle the installation.

MARKETING AND KEY METRICS

The only advertising to date has been word of mouth. With its popular products and expanding demand, structured ad campaigns would likely show an enormous ROI, including a PPC Ad campaign on Google, creating new social media and email marketing campaigns to boost organic traffic, establishing an educational blog on the company’s website focusing on SEO, and launching a video marketing campaign with videos of top projects.

The company has enormous scalability by establishing relationships with additional general contractors and developers around the nation. The typical customer is a general contractor specializing in multi-family construction, and their employees often move from one company to another. The company’s goal in every job is to build strong relationships with project managers, who are customer representatives, so they always reach out for their next project.

The business has an impressively high 20%+ year over year growth and an average contract length of 18 months. The company, like its competitor, has an 85% repeat customer rate.

The company primarily provides quality stone countertops for multi-family and hospitality projects. The typical customer is a general contractor specializing in multi-family construction. The company has an 85% repeat customer rate.

BUSINESS MODEL & RESOURCES NEEDED

The owner has built an incredible team of full-time employees and contractors, and primarily spends time on communicating with the management team, current and potential customers, business administration, accountabilities payable and receivable and bookkeeping.

THE INDUSTRY

The Stone Countertops Sector is growing with the increasing demand for stone countertops in the US. The furnishing and installation of quartz countertops make up 60% of sales, while other lines complement. The expanding demand and popular product line are a crucial reason for the expanding industry, with many businesses providing stone countertops installation services.

OPPORTUNITIES TO SCALE

The business has enormous scalability by establishing relationships with additional general contractors and developers around the nation. By structuring an ad campaign, the company could easily attract new customers and grow the business quickly. The expanding demand and popular product line provide a vital opportunity for the company to cut into a more significant share of the market.

Asking Price: $4,400,000
Gross Income: $6,695,179
Cash Flow: $1,095,849
Year Established: 2008
Employees: 12

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