Sustainable Jewelry Brand with Environmental Mission and Huge Social Media Presence
This eCommerce brand sells handmade jewelry created from high-quality natural materials. They have a strong environmental focus and support regions impacted by natural disasters by funding the planting and maintenance of trees. With a solid appeal to women buyers who value eco-friendly products, the brand has a strong social media following and utilizes marketing channels like Instagram and Facebook to engage with customers.
OPERATIONS
The brand operates exclusively through its website and requires only 12 hours per week to manage. Tasks include communicating with suppliers, ordering inventory, and handling marketing. Customer service is a priority, and the company offers fast and reliable shipping worldwide. They have one part-time employee dedicated to managing customer service emails.
The brand sources its products from Asia and sells them under its own brand. The products are shipped in custom packaging. The number of SKUs can be expanded over time with few limitations.
MARKETING AND KEY METRICS
The brand leverages social media platforms like Instagram and Facebook to engage with customers and raise awareness of the environmental cause their products support. They also run paid media campaigns, and email marketing plays a significant role in driving growth. Their email database has over 14,000+ subscribers, and regular newsletters promote sales, product launches, and updates on reforestation efforts.
The brand currently sells exclusively through its website but has the potential to expand its sales channels to platforms like Amazon and Etsy. Leveraging the brand’s environmental messaging and unique products, these platforms provide access to a larger audience and can contribute to sales growth.
The brand’s key metrics include revenue generated from PPC advertising, return customer rate (currently at 15% and rising), average customer lifetime value of $58, and a strong social media following with over 10,400+ followers on Instagram and Facebook.
The brand’s typical customer is a woman between the ages of 50-65+ who has grandchildren and enjoys buying gifts for them. These customers often start by purchasing a bracelet for themselves to assess quality and frequently return to buy more for their family members.
BUSINESS MODEL & RESOURCES NEEDED
The company has one part-time employee dedicated to handling customer service emails. The business is efficiently automated and requires minimal personnel.
THE INDUSTRY
The jewelry market is projected to reach $480 billion by 2025, driven by an expanding economy and increasing disposable incomes. There is a growing consumer sentiment favoring eco-friendly brands, leading to the emergence of new companies that offer environmentally-conscious products. This brand taps into the trend by connecting the sale of handmade jewelry to the planting and maintenance of trees, appealing to customers who prioritize sustainability.
OPPORTUNITIES TO SCALE
There are significant scale opportunities for this brand. They can increase their product offerings and expand to new sales channels like Amazon and Etsy. Additionally, they can further leverage their environmental mission by partnering with other environmentally-focused organizations. Collaborating with influencers and entering into strategic partnerships can also drive brand awareness and sales growth.
Asking Price: $470,000
Gross Income: $622,904
Cash Flow: $161,829
Year Established: 2020
Employees: 1
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