Thriving Amazon FBA Ecommerce Brand in the Gardening and Camping Gear Segments – 48 AOV and Growing US and UK Sales Channels

A blossoming business based in both the gardening equipment and camping gear markets. With 6 years of experience as an Amazon FBA brand, they offer a line of highly functional, eco-friendly products that are perfect for nature-loving consumers. They offer a diverse selection of products to suit both of their markets. The latter two products are marketed as being fully compostable and biodegradable and have earned Amazon’s Climate Pledge Friendly Badge.

OPERATIONS

The company is entirely Fulfilled by Amazon, the owner doesn’t have to worry about warehousing costs or management, with their supplier sending their products directly to Amazon. The current owner spends roughly 10 hours a week managing the business, which are largely spent monitoring inventory, ordering new stock when necessary, and keeping an eye on ACOS and TACOS.

The company is entirely fulfilled by Amazon, and their supplier sends their products directly to Amazon. This drastically cuts down on the owner’s average workload and the need for additional employees is low.

MARKETING AND KEY METRICS

Their main marketing methods center around TACOS and targeted PPC, which can be optimized to bring in more traffic. They could also create social media accounts on TikTok, Instagram, and Facebook, and build communities that emphasize their nature-loving message.

They could easily establish new sales channels, adding to their overall profit margins. As the company sells nearly exclusively to the US, exploring Amazon’s other international storefronts may be beneficial for them in the long term. Alternatively, they could branch off into other eCommerce sites, or establish a website of their own.

Their average order value is $48, and they have sales channels in the US and UK. They maintain an efficient business structure that gives the owner more than enough time to focus on scale opportunities.

Their products cater to nature-loving consumers who enjoy gardening and camping. They have earned Amazon’s Climate Pledge Friendly Badge because their products are fully compostable and biodegradable.

BUSINESS MODEL & RESOURCES NEEDED

The current owner spends around 10 hours a week managing the business, which is largely spent monitoring inventory, ordering new stock when necessary, and keeping an eye on ACOS and TACOS.

THE INDUSTRY

The company operates in the gardening and camping gear markets. They offer a diverse selection of products to suit both of their markets. More variety in their SKU line would also give them more options for creating bundles for customers, making it more affordable for them to purchase in bulk, and let the company promote upsells.

OPPORTUNITIES TO SCALE

With the right strategies, they could send profits skyrocketing above the competition. For instance, they could offer more size and color varieties of their existing products, or they could add more products within the camping and gardening markets.

Asking Price: $700,000
Gross Income: $1,334,597
Cash Flow: $208,225
Year Established: 2016
Employees: 1

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Amanda Stanley

Amanda has been a professional writer since 2010. She writes during the day and reads by night. She has accumulated knowledge by scouring the internet and reading informative books. Concurrently, she developed a passion for educating people through her blogs and web tutorials. She is an earnest believer that knowledge is power.

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