Two Ecommerce Brands Offering Vitamins, Supplements, & Superfoods – 6,000+ Subscribers
This eCommerce retailer specializes in selling vitamins, supplements, and superfoods through two well-established brands. With over 6,000 subscribers and Amazon Best Seller tags, the business enjoys a high level of customer trust and steady year-over-year growth. They offer a range of high-quality products, including organic superfood powders, antioxidants, and menopause relief. The company operates with a well-coordinated team and efficient fulfillment infrastructure, allowing for remote operation and low overhead costs. With a comprehensive digital marketing strategy in place and potential expansion opportunities in global markets, this business is positioned for continued success. The asking price is $5,100,000, with a cash flow of $1,308,113 and gross income of $6,186,745. The business was established in 2014 and currently has four employees.
OPERATIONS
The business operates primarily through Amazon.com and other major sales channels. They have over 21 active SKUs and have experienced consistent growth since inception. The company utilizes high-efficiency FBA fulfillment and maintains a strong brand presence across multiple channels. They have a well-coordinated team and ops infrastructure, allowing for a turn-key operation with minimal workload required from ownership. The products are sourced from top private label manufacturers in the USA with favorable terms, further optimizing the operations.
The business has established relationships with top private label manufacturers in the USA, ensuring a reliable supply of high-quality products. They utilize remote third-party and FBA fulfillment, minimizing the need for overhead and providing efficient logistics operations. The company can easily be operated from anywhere by the new owner.
MARKETING AND KEY METRICS
The business employs a highly effective digital marketing strategy to generate sales and increase brand awareness. They have established a strong presence on Amazon, eBay, and Wal-Mart, with potential expansion to niche-specific websites and brick and mortar outlets. The company also utilizes wholesale channels for distribution. With the majority of the market share trending towards Amazon and continued growth in the supplement space, the business is well-positioned for ongoing marketing success.
The business currently sells primarily in the US markets, but there are significant growth opportunities in expanding to other global markets such as Europe and the Asia Pacific region. The business is already set up on eBay and Wal-Mart, and there is potential for expansion on niche-specific websites such as iHerb. With the versatility of Amazon’s platform, the business can easily tap into new markets. Additionally, there is potential for growth in wholesale distribution and brick and mortar outlets.
The key metrics for this business include the number of subscribers, positive reviews, and the average ticket price. With over 6,000 subscribers and over 9,000 positive reviews, the business has built a loyal customer base. The average ticket price is $16.87, indicating a strong customer demand for the products.
The business has built a loyal customer base of over 6,000 subscribers and has received over 9,000 positive reviews. The products cater to health-conscious consumers who are seeking natural solutions for their healthcare needs. The company focuses on providing high-quality products and excellent customer service to maintain customer loyalty.
BUSINESS MODEL & RESOURCES NEEDED
The business currently has four employees who manage various aspects of operations, including fulfillment, marketing, and customer support. The team is well-coordinated and capable of running the business effectively. Full training will be provided to ensure a smooth transition for the new owner.
THE INDUSTRY
The vitamins, supplements, and superfoods industry is growing rapidly as consumers increasingly prioritize their health and well-being. With rising awareness of the importance of nutrition and preventive measures, the demand for these products has surged. The industry includes a wide range of products, from vitamin supplements to organic superfood powders. Examples of successful companies in this industry include GNC, Nature’s Bounty, and Garden of Life. The industry is expected to continue its upward trend as consumers prioritize their health and seek natural solutions for their healthcare needs.
OPPORTUNITIES TO SCALE
This business offers significant scale opportunities for growth and expansion. One opportunity is to expand into additional global markets, leveraging the existing infrastructure and brand recognition. Another opportunity is to further develop the niche-specific website presence, reaching a wider customer base. Additionally, the business could explore partnerships with other retailers or potential franchise opportunities. The scalability of the business allows for multiple avenues of growth.
Asking Price: $5,100,000
Gross Income: $6,186,745
Cash Flow: $1,308,113
Year Established: 2014
Employees: 4
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