UK-Based Plus-Size Lingerie Brand Ecommerce Business: 44 AOV and Strong Margins

Our UK-based eCommerce business specializes in lingerie products for plus-size women. We offer a wide range of comfortable and stylish bras and specialty lingerie. Our products are designed to provide maximum support and comfort, catering to women between the ages of 18 and 54.

OPERATIONS

We have experienced significant growth with a 200% increase in sales and 44% profit margins. We have a repeat customer rate of 14%, showing strong brand recognition. Our main marketing channel is Facebook, and we are exploring additional platforms such as TikTok and Google. We have an email database of over 27,000 subscribers and receive 30,000+ unique visitors to our website per month.

We have a supplier who handles order processing, eliminating the need for inventory management and warehousing. Our operations are highly automated, requiring only 2 hours of daily attention.

MARKETING AND KEY METRICS

Social media, particularly Facebook, has been our primary marketing channel. We run PPC ad campaigns to drive sales and are starting to test additional platforms. We have also built a strong organic traffic presence through social media. We send out two emails per week to our subscribers, helping to expand our repeat customer rate.

We primarily sell in Europe and have the opportunity to expand into Australia, the Middle East, and North America. Adding our listings to Amazon could also drive growth.

Our key metrics include a 200% growth rate, 44% profit margins, and a repeat customer rate of 14%.

Our customer base consists of women between the ages of 18 and 54 who are looking for comfortable and stylish lingerie options. We have over 27,000 customers and an average order value of $44.

BUSINESS MODEL & RESOURCES NEEDED

We currently have 5 employees, including one virtual assistant who handles customer inquiries and freelance designers, accountants, and translators.

THE INDUSTRY

The global lingerie market is valued at $46.5 billion and is projected to grow by 8.5% from 2021 to 2031. The lingerie industry offers a variety of products, including bras, panties, loungewear, swimwear, and sportswear. Plus-size lingerie is a fast-growing segment, now a $21 billion industry. Women develop emotional connections with lingerie brands and compare attributes before making purchases.

OPPORTUNITIES TO SCALE

Our scale opportunities include expanding onto other sales channels such as Amazon and reaching new international markets. By increasing brand awareness and product offerings, we can increase our profits.

Asking Price: $399,000
Gross Income: $693,808
Cash Flow: $181,145
Year Established: 2020
Employees: 5

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Amanda Stanley

Amanda has been a professional writer since 2010. She writes during the day and reads by night. She has accumulated knowledge by scouring the internet and reading informative books. Concurrently, she developed a passion for educating people through her blogs and web tutorials. She is an earnest believer that knowledge is power.

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