Vintage Shoe Brand: Proprietary Designs from 16th Century to 1950s, 48% Repeat Customer Rate, 165,000 Instagram Followers
The Vintage eCommerce Shoe Brand is a thriving online business that specializes in proprietary designs of shoes, replicating styles from the 16th Century to the 1950s. With over a decade of experience, the brand has built a strong customer base, with a 48% repeat customer rate. They have a wide range of shoes and boots that appeal to those who appreciate historic style and want a unique look and fit. The company sources its products from China and Portugal and sells exclusively through its own branded website.
OPERATIONS
The Vintage eCommerce Shoe Brand operates a smooth and efficient business, with an experienced team that manages operations, global supply chain, social media, customer service, and shipping. The company stocks up to $200,000 in inventory, which is often pre-sold. They receive an average of 40 orders per day throughout the year, with sales increasing by 30% during the holiday season.
The Vintage eCommerce Shoe Brand sources its products from a factory in China and occasionally from Portugal. All their footwear is manufactured exclusively for the company and sold under their own brand. The company stocks up to $200,000 in inventory, which is often pre-sold, and ships products from their 4,200 square foot warehouse.
MARKETING AND KEY METRICS
The Vintage eCommerce Shoe Brand has a strong marketing presence, with a large following on social media platforms such as Instagram, Facebook, and YouTube. They have 165,000+ followers on Instagram alone, which helps drive organic traffic and boost sales. The company also utilizes SEO and email marketing to engage with their customer base and promote sales events.
The Vintage eCommerce Shoe Brand primarily sells through their own branded website. However, there are opportunities for growth by expanding sales channels. They can explore opening a shop on Amazon to tap into a larger customer base and use their overseas platforms for international sales. The company can also leverage influencers on Instagram and YouTube, as well as invest in video marketing on platforms like YouTube and TikTok to drive more traffic to their site.
Key metrics for the Vintage eCommerce Shoe Brand include a 48% repeat customer rate, 165,000+ Instagram followers, and an average of 40 orders per day. These metrics demonstrate the loyalty and engagement of the customer base and the brand’s ability to drive sales through effective marketing strategies.
The Vintage eCommerce Shoe Brand has a diverse customer base. Their core customer group consists of women between the ages of 20-40 with middle to upper income. Many of these customers have a strong interest in history and nostalgia. Their secondary customer group includes designers and wardrobe professionals in opera, theater, Broadway, and film and television series. The brand has a high recurring customer rate of 48%, showcasing the loyalty and satisfaction of their customer base.
BUSINESS MODEL & RESOURCES NEEDED
The Vintage eCommerce Shoe Brand has a dedicated team that includes an operations manager, global supply chain manager, social media manager, two customer service representatives, and an employee who handles packing and shipping. The company typically responds to 38 customer service inquiries by email and 8 by phone per day.
THE INDUSTRY
The Vintage eCommerce Shoe Brand operates in the global shoe and footwear industry, which is valued at $439 billion. The industry provides a wide range of shoe options, including athletic, luxury, and sporting shoes. Sneakers remain a large segment of the industry. The Vintage eCommerce Shoe Brand stands out by offering historically inspired replication designs, tapping into the market of customers who appreciate and want to wear styles from the 16th Century to the 1950s.
OPPORTUNITIES TO SCALE
The Vintage eCommerce Shoe Brand has several scale opportunities. They can expand their product offerings to include alternative fashion genres such as Lolita, Goth, Steampunk, Wedding, and Historybounding. The brand can also expand into new markets such as Canada, Australia, Europe, Japan, and China. Additionally, they can further enhance their marketing strategies by working with more influencers and utilizing video marketing on platforms like YouTube and TikTok.
Asking Price: $5,000,000
Gross Income: $3,462,907
Cash Flow: $1,113,330
Year Established: 2010
Employees: 6
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