Wireless Motion Sensor Lighting Brand – 20% Repeat Order Rate – Ready to Scale into Amazon
Website Closers presents an eCommerce company that has successfully established itself as a leader in the niche space of Wireless Motion Sensor Lighting. The company offers high-quality, low-cost lighting solutions that are both practical and stunning for consumers and retail establishments. Their products provide a safe and convenient lighting solution, especially for the elderly. With a strong customer base and a smart digital marketing strategy, the company has seen significant sales growth. Operations are well automated, requiring minimal time commitment from the owners. The company offers unique products and has a strong brand presence. The business is highly profitable, generating a gross income of $1,775,866 and a cash flow of $325,694 in 2020. It was established in 2020 and currently has 3 employees.
OPERATIONS
The operations of the company are smooth and well-automated. The current owners spend only 4-5 hours a week managing the business. Customer service and other time-consuming activities are fully automated. The company employs virtual assistants to ensure excellent customer service and handles up to 40 inquiries per day. The logistics and shipping processes are efficient, and the company offers custom packaging to customers. The company is focused on reducing its carbon footprint.
The company orders products from a single supplier and maintains a strong relationship for fast shipments and high customer satisfaction. All products are sold under the company’s brand name and are shipped in custom packaging designed by the company. The company focuses on eco-friendly lighting SKUs and reducing its carbon footprint.
MARKETING AND KEY METRICS
The company has implemented a sophisticated digital marketing strategy, including a social media campaign that has attracted over 19,000 followers on Instagram. The brand’s social media posts showcase the lighting products in customers’ homes and provide video tours. SEO, particularly through regular blog posts, has also been effective in driving online traffic. The company averages over 75,000 unique monthly visits on their website.
The company currently operates as a DTC eCommerce business through a branded Shopify website. However, there is an opportunity to scale into the Amazon marketplace. Expanding the sales channels would provide access to a larger customer base and further accelerate sales growth.
The key metrics of the company include a repeat customer rate of 20% and an average order value of $134. The company offers 13 SKUs and has received glowing reviews from satisfied customers. The brand dominates the wireless motion sensor lighting space with minimal competition.
The company has a growing customer base that is highly satisfied with the products. Customers include both individual consumers and retail establishments. The wireless motion sensor lighting products have been well received for their practicality, convenience, and aesthetic appeal. The company has attracted a loyal customer base, with a repeat customer rate of 20% and customers expanding their purchases to additional rooms.
BUSINESS MODEL & RESOURCES NEEDED
The company employs three virtual assistants who handle customer inquiries and ensure excellent customer service. The customer service team is fully trained to handle all types of customer inquiries, and the company’s Shopify website can quickly make necessary order adjustments.
THE INDUSTRY
The wireless motion sensor lighting market is a niche within the home lighting industry. Traditional LED lighting requires new wiring or expensive installation by an electrician. This company’s products offer a high-quality, low-cost alternative to traditional lighting solutions. The wireless motion sensor lighting industry has seen significant growth due to its practicality and convenience. Examples of similar companies in this industry include Mr. Beams and AMIR.
OPPORTUNITIES TO SCALE
The company has significant scale opportunities by expanding into the Amazon marketplace. This would allow access to a larger customer base and facilitate further growth. Additionally, the company can continue to innovate and develop new products based on customer feedback. The unique and exclusive nature of the company’s SKUs provides a competitive advantage in the market. Examples of scale opportunities include expanding the product line, increasing marketing efforts, and exploring international markets.
Asking Price: $1,395,000
Gross Income: $1,775,866
Cash Flow: $325,694
Year Established: 2020
Employees: 3
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