Women’s Apparel Retailer with Amazon FBA Presence Experiencing YOY Growth
This Amazon FBA eCommerce retailer specializes in women’s underwear and other apparel. They have built a strong customer base and have achieved impressive growth on platforms like Amazon. With a wide range of products and potential for international expansion, this business is positioned for continued success.
OPERATIONS
The company focuses on producing high-quality apparel at competitive prices. They source most of their products from Bangladesh and China, and all items are trademarked under their brand. The company has a strong focus on customer satisfaction and uses social media and PPC advertising to boost brand recognition.
Most products are sourced from Bangladesh, with seasonal winter items coming from China. The company holds 3-5 months’ worth of supply and places new orders monthly. They have a warehouse and inventory manager, as well as a warehouse employee to oversee packaging.
MARKETING AND KEY METRICS
The company utilizes social media for new product launches and engages in PPC advertising through Amazon to boost brand recognition. They interact with customers post-purchase to build loyalty. The company also has a presence on Shopify and is working to grow their subscription model. They have implemented Walmart’s WFS fulfillment service to guarantee 2-day shipping.
The company primarily sells on Amazon, but recently launched on Amazon Canada, experiencing solid growth. They have the potential for further international expansion. The company could also explore partnerships with retailers like Walmart and sell in popular fitness centers. Additionally, improving SEO and content marketing initiatives could drive growth.
The company has achieved a 97% positive Amazon Seller Rating based on nearly 8,000 Account Reviews and over 40,000 Product Reviews. They have 4 Amazon Choice and Best Seller tags. The company receives 5-75 customer service contacts per day. They have a strong sales volume, shipping 200+ orders per day.
The company has built a strong customer base that has delivered a positive Amazon Seller Rating and impressive product reviews. They have a high rate of repeat customers and utilize strategies like post-purchase interactions to build loyalty.
BUSINESS MODEL & RESOURCES NEEDED
The company has three full-time employees and two part-time employees. The full-time employees oversee photography, creative design, listing optimization, warehouse management, and customer service. The company also has a remote employee who handles accounting and bookkeeping.
THE INDUSTRY
The women’s apparel industry is valued at over $1.3 billion globally. This company has quickly become a prominent brand in the market, with a strong presence on platforms like Amazon. They offer a wide range of products and have a loyal customer base. The potential for growth in this industry is significant, especially through international expansion and product diversification.
OPPORTUNITIES TO SCALE
This company has several scale opportunities. They can diversify their product offerings by adding daywear, footwear, and office apparel. They can also enhance their social media marketing to boost organic traffic and engage in content marketing on various platforms. Launching new products and targeting sales in big box stores and fitness studios can also drive growth.
Asking Price: $12,700,000
Gross Income: $7,228,182
Cash Flow: $2,283,374
Year Established: 2014
Employees: 6
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