World-Renowned Women’s Apparel Ecommerce Brand with 60%+ Repeat Order Rate, 100 Employees, and Massive Social Following
World Renowned Women’s Apparel eCommerce Brand is a highly acclaimed eCommerce company that specializes in women’s apparel. With over 15 years of success and growth, the company has gained a massive social following through Facebook and Instagram. With a high repeat order rate of over 60%, the company sells a wide range of products across various categories of the women’s clothing industry. As a Shark Tank invested brand, it has proven its worth and continues to accelerate in financial performance every year.
OPERATIONS
The company operates as an eCommerce business, selling its products through its modern, sleek website. It has a dedicated team of 101 employees across 8 departments, overseen by a Vice President of Marketing, a General Manager, and a Human Resources Specialist. The company manages its own inventory and shipping but has the potential to streamline these efforts through third-party logistics providers. The company also leverages Amazon Seller Central for analytics and has the opportunity to expand onto Amazon and other platforms.
The company currently manages its own inventory and shipping operations. However, it has the potential to streamline these efforts through Amazon’s FBA or other third-party logistics capabilities. By leveraging these services, the company can improve its supply chain efficiency and optimize its logistics processes.
MARKETING AND KEY METRICS
The company has gained tremendous market share through its strategic social media presence on Facebook and Instagram. It has built a massive and loyal online following, with over 4.9 million Facebook followers, 660,000 Instagram followers, and 448,400+ email subscribers. The company also engages in partnerships with highly followed Influencers to promote its products. With its curated list of trending styles and designer products, the company has gained substantial visibility without major advertising efforts.
The company currently sells exclusively through its own Shopify-enabled website. However, there are opportunities for growth through other sales channels. The company could expand onto Amazon and Amazon International Platforms to reach a wider audience. It could also explore partnerships with brick-and-mortar retailers, boutique shops, and big box stores. By diversifying its sales channels, the company can achieve accelerated growth and reach new customer segments.
The company’s key metric is its repeat order rate, which exceeds 60%. This demonstrates the loyalty of its customer base and indicates the success of its products. The company also tracks other key metrics, such as average monthly visitor rate (849,000), number of Facebook followers (4.9 million), number of Instagram followers (660,000), and number of email subscribers (448,400+). These metrics showcase the company’s strong online presence and customer engagement.
The company has a diverse and loyal customer base. With over 15 years in the industry, it has built a reputation for offering trendy and high-quality women’s apparel. The company’s products appeal to a wide range of customers, including fashion-conscious women who value style and quality. The company’s social media presence and partnerships with Influencers also attract a younger demographic. The customer base includes both new and repeat customers, contributing to the company’s high repeat order rate.
BUSINESS MODEL & RESOURCES NEEDED
With 101 employees across 8 departments, the company has a robust human resources structure in place. The team is led by a Vice President of Marketing, a General Manager, and a Human Resources Specialist. Additionally, there are 6 full-time managers, 5 full-time assistant managers, 11 full-time supervisors, 37 full-time hourly workers, 37 part-time workers, and 2 non-managers responsible for tracking inventory and ensuring task completion.
THE INDUSTRY
The women’s apparel industry is a thriving and evergreen market. With an increasing number of consumers shopping online, this industry offers significant growth opportunities. The company exemplifies success in this industry by offering a wide range of products across categories such as dresses, swimwear, daywear, accessories, and shoes. It has built a solid reputation through its trendy and high-quality products, resulting in a loyal customer base. Examples of other successful companies in this industry include fashion brands like Zara, H&M, and Forever 21.
OPPORTUNITIES TO SCALE
There are significant scale opportunities for the company. It can enhance its digital marketing tactics by investing in content marketing, influencer marketing, SEO, and paid PPC placements on platforms like Facebook, Instagram, and search engines. Additionally, the company can explore international expansion through Amazon International Platforms. By leveraging these scale opportunities, the company can further increase its customer base, revenue, and market presence.
Asking Price: $40,050,000
Gross Income: $33,107,134
Cash Flow: $5,990,994
Year Established: 2005
Employees: 100
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