Branded Proprietary Supplements Ecommerce Retailer: Solid YOY Growth on Amazon FBA

This online business is a supplements brand that offers a diverse lineup of in-house, proprietary formulated nutraceutical supplements with excellent reviews, an Amazon Best Seller badge, and clean books and records.

OPERATIONS

The company focuses primarily on the Amazon.com sales channel, but other sales channels are possible. The business requires very little storage space and has a light workload thanks to the use of the Fulfilled by Amazon (FBA) logistics platform. All pick, pack, ship, storage, and most customer service are managed by Amazon. The business sees a $15 average ticket value on its Amazon Seller Central Storefront and has a strong repeat customer base.

The business requires very little storage space and has a light workload thanks to the use of the Fulfilled by Amazon (FBA) logistics platform. All pick, pack, ship, storage, and most customer service are managed by Amazon.

MARKETING AND KEY METRICS

The business relies on no paid advertising, and expansion is possible through scale efforts like affiliate marketing and additional sales channels, as well as social media marketing and paid advertising. They have just started implementing marketing campaigns.

The business primarily focuses on the Amazon.com sales channel at the moment and offers a number of branded supplement SKUs catering to the most salient verticals in the space, such as St. John’s Wort and Lutein. Expanding the product line on current channels and beginning sales at wholesale/brick & mortar outlets are ripe scale opportunities.

The business sees a $15 average ticket value on its Amazon Seller Central Storefront and has a strong repeat customer base. Seeing consistent YoY growth on no paid advertising, this business has a great potential for growth in a high-demand vertical sure to enjoy continued scale.

The business has a solid repeat customer base and sees a $15 average ticket value on its Amazon Seller Central Storefront.

BUSINESS MODEL & RESOURCES NEEDED

No description provided.

THE INDUSTRY

The supplements industry is a high-demand vertical. This business is an online retailer that specializes in supplements. Supplement consumption is on the rise, and this business offers in-house, owned formulas that sidestep almost all barriers to segment entry.

OPPORTUNITIES TO SCALE

This branded retailer is a solid opportunity for most skill levels in the eCommerce world and can easily be taken to the next level with even the most basic scale efforts such as affiliate marketing and additional sales channels. Additionally, with social media marketing in an early phase, and no SEO or email marketing of any kind implemented to date, creating successful marketing campaigns and expanding paid advertising could easily result in near-term incremental scale as well.

Asking Price: $750,000
Gross Income: $1,000,000
Cash Flow: $185,000
Year Established: 2015
Employees: 1

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Amanda Stanley

Amanda has been a professional writer since 2010. She writes during the day and reads by night. She has accumulated knowledge by scouring the internet and reading informative books. Concurrently, she developed a passion for educating people through her blogs and web tutorials. She is an earnest believer that knowledge is power.

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