Nutritional Supplements Brand: Direct to Consumer with Branded Website and 30% Recurring Revenue – Ready to Scale into Amazon and Beyond
A Nutritional Supplements eCommerce Retailer that focuses on blood boosters, brain boosters, CBD gummies, and turmeric dietary supplements. It has a unique monthly visitor rate of 500,000. The company has earned a 30% Recurring Customer Rate and an Average Order Value of $160. It can scale into other channels, including Walmart.com, Trader Joes, Whole Foods, Target, and Vitamin Shoppe. The business employs 1 person, works with 12 customer representatives, 3 warehouse contractors, and 1 virtual assistant, fulfilling more than 1,000 daily orders from a 3,300 square foot warehouse.
OPERATIONS
The business uses a 3,300 square foot warehouse to fulfill more than 1,000 daily orders. It has a restocking period of every 3-6 weeks to keep up with the demand. The business employs 1 person and works with 12 customer representatives, 3 warehouse contractors, and 1 virtual assistant.
The business uses a 3,300 square foot warehouse to fulfill more than 1,000 daily orders. It restocks every 3-6 weeks to meet the demand.
MARKETING AND KEY METRICS
The business has a strong brand presence and a marketing mix that can deliver an impressive ROAS. It employs an outside marketing agency to run campaigns on a variety of Native Advertising platforms via various communications channels. It has an email database of 400,000+ active contacts and strong traffic growth and reliable conversion rates.
The business currently focuses on its branded website, but it has opportunities to scale into other channels, including Walmart.com, Trader Joes, Whole Foods, Target, and Vitamin Shoppe. The company also has an opportunity to sell its products on the largest eCommerce Marketplace in the United States, Amazon.com.
The business has a 30% Recurring Customer Rate and an Average Order Value of $160. It had a trailing 12-month revenue rate of nearly $20 Million.
The business has a diverse customer base, spanning customers of all ages and reaching and converting senior leads through a well-tailored strategy. The strategy can be improved by adding products to the assortment.
BUSINESS MODEL & RESOURCES NEEDED
The business employs 1 person and works with 12 customer representatives, 3 warehouse contractors, and 1 virtual assistant.
THE INDUSTRY
The nutritional supplements and vitamins industry is a lucrative and evergreen market that caters to customers of all ages but has a large percentage of an elderly audience. It has vast potential growth avenues, including brick and mortar sellers, big box stores and wellness-focused shops, as well as services such as yoga studios and water aerobics classes.
OPPORTUNITIES TO SCALE
The business has limitless growth potential opportunities. Amazon.com presents the largest untapped audience with 197 Million Monthly Users, and leading more than 80% of the overall digital retail market. Both Walmart and iHerb retain a large market share, creating a vast untapped audience for this brand.
Asking Price: $10,000,000
Gross Income: $18,577,183
Cash Flow: $5,177,829
Year Established: 2018
Employees: 1
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