Senior Living Comfort Products: A Doctor-Branded Ecommerce Retailer
This is a Doctor Branded Health & Wellness Consumer Products Company with a focus on Senior Living In-home Ergonomics and Comfort Products. The company primarily sells its products by way of its Five-Star Amazon Seller Central Storefront and its Shopify Website. The company has nearly 2,000 positive reviews to date. The company has achieved substantial growth with little to no marketing investment in terms of SEO or Social, posting 390% YOY growth for 2018 with exceptionally low operational expenses. With Amazon driving the vast majority of traffic, this business sees a sweet-spot $31 average ticket value and Amazon Ratings of 4.0 Stars or higher across the lineup. The business is highly automated with hands-off supplier relationships and 100% Amazon FBA fulfillment.
OPERATIONS
The company primarily sells its products by way of its Five-Star Amazon Seller Central Storefront and its Shopify Website. With Amazon driving the vast majority of traffic, this business is highly automated with hands-off supplier relationships and 100% Amazon FBA fulfillment. Ownership and in-house staff (one employee) invests less than thirty labor hours weekly, making this not just an agile but also totally portable profit center. To date, the company has achieved substantial growth with little to no marketing investment in terms of SEO or Social, posting 390% YOY growth for 2018 with exceptionally low operational expenses.
This business is highly automated with hands-off supplier relationships and 100% Amazon FBA fulfillment. Ownership and in-house staff (one employee) invests less than thirty labor hours weekly, making this not just an agile but also totally portable profit center.
MARKETING AND KEY METRICS
With insurance and Medicaid coverage enrollment rates at all-time lows due to the political and litigious landscape in the US, consumers in the senior living demographic have increasingly turned to Amazon and other eCommerce channels to ease the financial burden of often ancillary but daily-used comfort and ergonomics products. The baby boomer demographic is identified as one of the fastest growing in the consumer landscape. With nearly 14,221 monthly visitors at the Amazon storefront, this eCommerce business has yet to genuinely establish any kind of social presence or comprehensive paid advertising campaign.
The company primarily sells its products by way of its Five-Star Amazon Seller Central Storefront and its Shopify Website. With Amazon driving the vast majority of traffic, this business is highly automated with hands-off supplier relationships and 100% Amazon FBA fulfillment.
This business sees a sweet-spot $31 average ticket value and Amazon Ratings of 4.0 Stars or higher across the lineup. Reaching over 14,221 monthly visitors at the Amazon storefront and having yet to genuinely establish any kind of social presence or comprehensive paid advertising campaign.
The company has a focus on Senior Living In-home Ergonomics and Comfort Products and has achieved substantial growth in the senior living demographic. Consumers in the senior living demographic have increasingly turned to Amazon and other eCommerce channels for products such as senior shower chairs, bathroom support bars, walking support products, and more.
BUSINESS MODEL & RESOURCES NEEDED
Ownership and in-house staff (one employee) invests less than thirty labor hours weekly, making this not just an agile but also totally portable profit center.
THE INDUSTRY
Consumers in the senior living demographic have increasingly turned to Amazon and other e-commerce channels to ease the financial burden of often ancillary but daily-used comfort and ergonomics products. This baby boomer demographic is identified as one of the fastest-growing in the consumer landscape. The products of the company include senior shower chairs, bathroom support bars, walking support products, and more.
OPPORTUNITIES TO SCALE
The business is perfectly situated in a growing segment to blow the doors off its competition with only nominal investments in very boilerplate advertising solutions to a more comprehensive market share capture.
Asking Price: $675,000
Gross Income: $1,172,232
Cash Flow: $167,473
Year Established: 2016
Employees: 1
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