High-Growth Vitamins & Supplements Ecommerce Brand on Amazon FBA with Low Concentration and Rave Reviews
This high growth vitamins and supplements eCommerce brand was founded in 2016 and has achieved unprecedented success in a short period of time. The company operates on the Amazon Marketplace, offering consumers high-quality nutritional supplements and health products in various categories. With rave reviews and a best-seller tag, this brand has positioned itself as a leader in the industry.
OPERATIONS
The company has built a system and team that efficiently identifies product opportunities, researches new SKUs, and launches them effectively. The business experiences rapid growth with low seasonality, and its diverse product line and category array contribute to its success. The owner is open to partnerships and aims to grow the business to $10M+ of EBITDA with the help of a strategic partner.
The company leverages Amazon’s FBA program for all logistics needs, eliminating the need for physical warehouses and large employee expenditures.
MARKETING AND KEY METRICS
The brand is well-represented online with high-quality imaging, product descriptions, and website landing pages. The company utilizes Amazon’s Fulfilled by Amazon (FBA) program for all pick, pack, storage, and shipping needs.
The company primarily sells through the Amazon Marketplace, but there are opportunities to expand into other online channels such as iHerb and Walmart.com. The business can also explore international markets through Amazon’s European and Asian platforms.
The key metrics for this business include sales volume, customer acquisition cost, conversion rate, average order value, and customer retention rate.
The customer base consists of health-conscious consumers who are interested in high-quality vitamins and supplements. The brand’s best-seller tag and rave reviews attract a loyal customer base.
BUSINESS MODEL & RESOURCES NEEDED
The business has a small support team that can be transitioned to the new owner if needed. The owner is open to maintaining involvement in the company after the sale.
THE INDUSTRY
The online vitamins and supplements industry is a rapidly growing market, estimated at $18.3 billion in the US in 2020. This category has experienced a 17.4% growth in eCommerce sales from 2015 to 2020. The COVID-19 pandemic has further accelerated the online sales of supplements. Examples of successful companies in this industry include Nature’s Bounty, GNC, and Garden of Life.
OPPORTUNITIES TO SCALE
The business has tremendous scale opportunities, including adding new product lines, expanding inventory to other channels and international markets, and developing off-Amazon opportunities. The owner is open to partnering with a strategic buyer to drive this growth.
Asking Price: $32,150,000
Gross Income: $16,411,600
Cash Flow: $6,010,255
Year Established: 2016
Employees: 2
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