Ecommerce Clothing Manufacturing Platform: 11 Brands, 40% Repeat Order Rate, $500K Machinery & $3.5M Inventory Included, In-house Design & Printing Production
This company is a pioneer in full-print clothing and operates as an independent clothing and apparel manufacturer. They have created 11 separate brands and operate as an apparel manufacturer, designing with proprietary SKUs, manufacturing in Poland, and warehousing their own stock for ordering. The company has developed a unique eCommerce platform and has expanded its customer base through aggressive influencer marketing campaigns. They also employ email newsletters, social media marketing, PPC ads, and an SEO program. Their team includes 150 people who handle all daily functions, and they have a growing wholesale market.
OPERATIONS
With their own unique eCommerce platforms, scaling this company would be as simple and effective as diversifying the product offering. Their data research gives them a careful analysis of the newest trends in apparel, enabling them to accurately predict the likely success of each future trend. This process has already led to the creation of five of their new platforms in the same year, and those selections have proved to be a huge success. They know how to spot emerging trends and adapt accordingly.
The company creates its own proprietary SKUs at its manufacturing plants in Poland and warehouses its own stock.
MARKETING AND KEY METRICS
The company has expanded its customer base through an aggressive influencer marketing campaign that has achieved enormous success in driving sales and improving their brand recognition. Additional digital marketing tools that they employ include email newsletters (they maintain 250,000+ subscribers in their email database), social media marketing on sites such as Facebook and Instagram (combining all 11 brands, they have several million followers), PPC ads on Google, and an SEO program focusing on a blog and putting popular keywords in their product descriptions.
Their own unique eCommerce platform has been a huge driver of sales. Scaling this company would be as simple and effective as diversifying the product offering.
The company has a 40% repeat customer rate for some of its brands. The company is making between 50 and 1,000+ shipments per day as their customer base continues expanding. They maintain 150,000+ pieces stocked at their 10,000-square-foot warehouse year-round since there is no seasonality in their sales.
The company has a customer base in the European Union, the US, Canada, and Australia. They maintain a 40% repeat customer rate for some of their brands and have 50+ wholesale and marketplace accounts that represent 25% of their overall sales.
BUSINESS MODEL & RESOURCES NEEDED
Their team includes 150 people who handle all daily functions, and they have a growing wholesale market. The current owner spends just 2-3 hours per day on the business, mainly in a supervisory position, and the current owner is available to assist in all fields during the transition.
THE INDUSTRY
Globally, the online clothing and footwear market has proven to be enduring, recession-proof, and highly profitable today. While clothing is clearly an everyday necessity, consumers are always looking for new and exciting apparel trends, both in terms of look and style and affordability and quality. This eCommerce clothing manufacturer & platform with 11 brands has become a genuine pioneer in full-print clothing and operates as an independent clothing and apparel manufacturer.
OPPORTUNITIES TO SCALE
With their own unique eCommerce platforms, they can easily add new products and new brands. Their data research gives them a careful analysis of the newest trends in apparel, enabling them to accurately predict the likely success of each future trend. This process has already led to the creation of five of their new platforms in the same year, and those selections have proved to be a huge success.
Asking Price: $7,000,000
Gross Income: $12,103,105
Cash Flow: $1,945,669
Year Established: 2011
Employees: 150
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