Conservative News Publisher with 4 Million Newsletter Subscribers and All In-House Curated Content | 7.4 Million Monthly Page Views | 19% YOY Growth
An online conservative news publisher with 4 million newsletter subscribers and all in-house curated content. It has 10 content sites that cater to viewers in the 55+ age range and has become a source of information for Republicans and conservatives alike to get daily information about the conservative movement right in their inbox, daily – and all from content curated in-house by this company.
OPERATIONS
The business is fully automated, with tasks for the owner that rarely exceed 1-2 hours per week. Daily tasks are handled by an experienced team that includes a brand manager, a tracking specialist, a content manager, and three content writers.
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MARKETING AND KEY METRICS
The brand has relied on Google Displays Ads, which have proven to be the most cost-effective at driving traffic and expanding readership. On-site display advertising with AdSense makes up 28% of their gross revenue, with another 28% from display advertising in their email newsletters sent out to subscribers. An additional 15% of gross revenue comes from native ads.
The brand could move in the same direction as many other online news sites and offer a premium content model, offering pricing tiers for access to premium, ad-free content and perks. The brand could boost traffic organically by taking advantage of both social media and SEO.
7.4 million monthly page views, 4 million newsletter subscribers, 1.7 million conservative readers, 26% average open rate on email links
The business has 4 million newsletter subscribers, 1.7 million conservative readers and a significant number of people who own popular German cars.
BUSINESS MODEL & RESOURCES NEEDED
The team is available to stay on board post-acquisition but, more importantly, so is the company’s founder, who would prefer to stay on as a consultant to ensure the new owner thrives and successfully grows the business.
THE INDUSTRY
Going online has created significant opportunities for newspapers, including the ability to post breaking news instantly and to connect with viewers through podcasts as well as video news coverage. With so many online news sources popping up, not all articles published online get the same amount of attention, and a key factor determining a site’s popularity is how often an article gets shared on social media. The political news site has a strong future, and news sites with a track record of finding loyal readers in key demographic groups are guaranteed to grow and mature.
OPPORTUNITIES TO SCALE
As more prospective advertisers see the company’s numbers, it will become obvious what a wise investment it is to advertise on their site or in their newsletters. The same is true by optimizing their websites for SEO keywords. Daily postings on sites such as Facebook and Twitter, or posting video content on YouTube and TikTok, could help expand this company’s audience significantly and drive a considerable amount of new traffic to their 10 sites.
Asking Price: $9,500,000
Gross Income: $4,459,017
Cash Flow: $2,349,572
Year Established: 2019
Employees: 7
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