Custom Graphic, Video, and Animation Design Agency for Streamers & Gamers: Five Years of Experience with a Repeat Order Rate of 75% and an AOV of $750.
A digital agency offering free and premium stream overlays, templates, packages, alerts and other assets for Twitch, YouTube and Facebook Gaming. Empowering gamers and streamers through professional and creative design work, the company has become one of the leading design agencies serving the video game sector, having served more than 300,000+ clients worldwide.
OPERATIONS
The company’s freelance network handles custom design projects, with premade products being their top-selling operation. They enjoy a 23% repeat order rate with an average order value of $750 per client. Their customer demographic is focused on 18-24-year-olds who share a devoted passion for gaming and live streaming.
The company’s freelance network handles custom design projects, allowing them to deliver virtually any form of visual production. Their large portfolio of impressive custom designs is a top lead generation tool, driving conversions today and will continue to do so over time.
MARKETING AND KEY METRICS
The company runs PPC ads on Google and has their store prominently displayed on Google Shopping. They attract new clients through a blog on their website and have a presence on popular social media platforms, with Twitter being the most prominent. They also have an impressive email database of 35,000+ subscribers.
The company’s main growth strategy is through affiliate programs that enable affiliates to earn a 15% commission on every sale they make. One of their affiliates has even set a record by selling 10 times more than the others.
23% Repeat Order Rate, $750 Average Order Value
Their customer demographic is focused on 18-24-year-olds who share a devoted passion for gaming and live streaming, and many of them go beyond simply being players to try and build careers out of playing video games. They’re eager to invest in branding to grow and market their channel.
BUSINESS MODEL & RESOURCES NEEDED
Their team includes a chief communication officer, production manager, video editor and lead graphic designer. They also have a network of highly skilled and talented freelancers who handle all the custom design projects.
THE INDUSTRY
The company operates within the video gaming industry valued at $192 billion and the live streaming industry worth $59 billion. As an online design agency catering to gamers and streamers, the company has tapped into the world’s love for gaming with designs to make them appealing and exciting.
OPPORTUNITIES TO SCALE
The company’s brand strength and reputation for visual excellence are an opportunity to expand into different fields such as Artificial Intelligence-backed products for streamers or to boost their digital marketing campaigns to drive sales higher. The company’s newest project is the development of their own streaming app to capture a larger share of streamers in the future.
Asking Price: $550,000
Gross Income: $287,352
Cash Flow: $156,828
Year Established: 2017
Employees: 5
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