Grilling Fire Protection Brand With Amazon FBA and Strong YOY Growth
The target is a 5-Year Established Amazon FBA & eCommerce Grilling & Fire Protection Accessories Brand in the Home & Kitchen Categories offering heat resistant gloves for the restaurateur, BBQ enthusiast and backyard fire-pit lover alike. The majority of this company’s sales flow through Amazon Seller Central, where the brand frequently boasts an Amazon #1 Best Seller Tag and Amazon’s Choice Badges, an Overall Product Rating of 4.5 Stars and a 96% Lifetime Seller Feedback Rating. High customer loyalty, a perfectly-gauged impulse-buy price point at under thirty dollars and a solid brand presentation in a multi-seasonal vertical has allowed this online retailer to enjoy steady growth since inception in every way.
OPERATIONS
Currently ranked first on Google for key search terms, featured on the ABC show, “Fab Life”, as well as honorable Blog mentions by BBQ enthusiasts around the world, this company has shaped this brand into a truly desirable acquisition, brimming with value and gleaming with potential. Ownership currently invests less than five hours weekly on this business, thanks to a nearly zero overhead Amazon FBA fulfillment platform – an almost passive revenue stream with products moving from the supplier straight to Amazon DCs.
With a strong partnership with Amazon Seller Central, the majority of this company’s sales flow through Amazon, with products moving from the supplier straight to Amazon DCs.
MARKETING AND KEY METRICS
This company has achieved a strong online presence through Amazon Seller Central, Google search ranking, features on a national TV show, and mentions by BBQ enthusiasts worldwide. The brand has created high customer loyalty through a perfectly-gauged impulse-buy price point at under thirty dollars.
This online business has experienced steady growth since inception, with high customer loyalty and a scalable sales channel through Amazon’s Seller Central.
The brand frequently boasts an Amazon #1 Best Seller Tag and Amazon’s Choice Badges, an Overall Product Rating of 4.5 Stars and a 96% Lifetime Seller Feedback Rating. The business also features crystal clean books.
This eCommerce brand is directed towards the restaurateur, BBQ enthusiast and backyard fire-pit lover alike.
BUSINESS MODEL & RESOURCES NEEDED
Two employees are currently managing the operations of the business.
THE INDUSTRY
This grilling and fire protection eCommerce brand falls under the home and kitchen category. The industry is thriving, with the global BBQ market estimated to be worth US$3.1 billion in 2020 alone. Alongside this, the home and kitchen industry is also on the rise, with a forecasted revenue of $824,502m by 2022. Some examples of companies in the industry include Weber, Traeger, and Broil King.
OPPORTUNITIES TO SCALE
This business is well-branded with a polished DTC eCom storefront, and due to its scalability, there are endless opportunities to grow the business internationally. With a robust seasonal consistency, little to no supplementation in SKU mix will ever be required.
Asking Price: $395,000
Gross Income: $280,900
Cash Flow: $100,775
Year Established: 2014
Employees: 2
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