Keto Diet Supplements Retailer with High Customer Repeat Rate on Amazon FBA
This opportunity is a Nutraceuticals eCommerce Retailer with a very high Repeat Customer Rate that is focused on Low-Carb & Keto Diet Nutritional Supplements, specifically in the Electrolytes Vertical. Boasting a solid 5 Star Rating on Amazon with 100% Positive Feedback, most of this companies’ revenue generates from the Amazon.com U.S. marketplace where it has achieved year over year growth with little seasonality, an average ticket value of $30 and a 43% repeat customer rate thanks to sterling brand presentation, customer service standards, and the quality of its in-house, trademarked product line.
OPERATIONS
Living and breathing supplements, this retailer owns not only one but two trademarks in one of the single hottest and most high growth spaces within the supplements retail world – the Ketogenic diet space. This eCommerce Company has gained a robust foothold in a nearly evergreen and seasonless market with only minimal paid marketing and social presence done to date. The keys to this company’s successes have been a total quality approach – Amazon Brand Registry protection, a 100% FBA platform and fully drop-shipped supply lines; in short, this brand was built from day one to grow, and this is readily evident in its performance since inception. Since very little owner involvement is required for this automated platform, ownership can focus on growing the business and expanding from an already solid foundation.
The supply and logistics for this business are fully drop-shipped, and the company has established strong relationships with suppliers. With a 100% FBA platform, the company is able to maintain a seamless and efficient supply chain process, ensuring timely delivery of products to customers.
MARKETING AND KEY METRICS
The marketing strategy of this business primarily relies on the strong brand presentation, customer service standards, and the quality of its in-house, trademarked product line. The company also leverages the Amazon.com U.S. marketplace to generate most of its revenue. Despite minimal paid marketing and social presence, the company has achieved significant growth and a solid 5-star rating on Amazon with 100% positive feedback. The average ticket value is $30 and the business has a 43% repeat customer rate.
The sales channel for this business primarily relies on the Amazon.com U.S. marketplace, which has already extended invitations to EU and other markets. With its solid foundation and automated platform, there is potential for significant growth and expansion in both existing and new markets. This business presents excellent opportunities for scaling through strategic marketing and expansion of sales channels.
The key metrics for this business include a solid 5-star rating on Amazon with 100% positive feedback, year-over-year growth with little seasonality, an average ticket value of $30, and a 43% repeat customer rate. These metrics reflect the sterling brand presentation, high customer service standards, and the quality of the in-house, trademarked product line.
The customer base of this business primarily consists of individuals who follow low-carb and keto diets and are interested in nutritional supplements, specifically in the electrolytes vertical. These customers value the quality and effectiveness of the products, as reflected in the solid 5-star rating and high customer repeat rate. The business has built a strong brand image and has a loyal customer base that contributes to its revenue and growth.
BUSINESS MODEL & RESOURCES NEEDED
The company currently has 2 employees. However, due to its automated platform and minimal owner involvement, the business requires very little human resources. This allows ownership to focus on business growth and expansion.
THE INDUSTRY
The industry of this business is the nutraceuticals eCommerce retail industry, specifically focused on low-carb and keto diet nutritional supplements, particularly in the electrolytes vertical. The ketogenic diet space is one of the hottest and high-growth spaces within the supplements retail world. The company has gained a robust foothold in this evergreen and seasonless market. Examples of other businesses in this industry include Bulletproof, Perfect Keto, and Ancient Nutrition.
OPPORTUNITIES TO SCALE
This business offers various scale opportunities for growth and expansion. By leveraging its strong brand presentation, customer service standards, and the quality of its in-house, trademarked product line, the company can further penetrate the low-carb and keto diet nutritional supplements market. Additionally, there is potential for expanding to new markets, both domestically and internationally, through the Amazon.com platform. Moreover, the company can explore partnerships with other supplement retailers or expand its product line to cater to a broader customer base and increase revenue streams.
Asking Price: $1,098,000
Gross Income: $858,400
Cash Flow: $350,315
Year Established: 2016
Employees: 2
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