Patented Firearms Parts & Accessories Ecommerce Brand: 10 Years of Growth, $280 AOV, 321,000 Monthly Website Visitors
This eCommerce business specializes in providing firearms accessories to consumers looking to customize their weapon. With over 10 years of growth and $63 million in sales, the company has established a trusted reputation within the gun owner community. They offer a wide range of products and have a high average order value of $280. With a large email database and a monthly visitor level of over 321,000, there is great potential for continued growth and scale opportunities.
OPERATIONS
The company operates primarily through its eCommerce website, which handles all sales transactions. They have a 4,000 square foot storage facility where they stock up to $3 million in inventory, depending on the season. They ship over 500 products a day and place new supply orders every 2-4 weeks to ensure inventory levels are maintained. The company also utilizes digital marketing tactics such as SEO, email marketing, and social media to attract and retain customers.
The company operates a 4,000 square foot storage facility where they stock up to $3 million in inventory. They ship over 500 products a day and place new supply orders every 2-4 weeks to ensure inventory levels are maintained. They have established relationships with suppliers and have a team in place to manage day-to-day operations.
MARKETING AND KEY METRICS
The company employs a variety of digital marketing tactics to reach their target audience. This includes a successful SEO program, email marketing campaigns, and an active affiliate marketing campaign on YouTube. They also engage with their customers through social media posts. The company has opportunities to further enhance their marketing efforts by utilizing video marketing on platforms like TikTok and YouTube.
Sales for this business are conducted entirely through their eCommerce website. The company has experienced significant growth over the past 10+ years, and there are opportunities to further enhance their sales channels and drive more traffic to the website. This could be achieved through video marketing on platforms like TikTok and YouTube, as well as expanding the product line and utilizing email marketing to upsell new products to existing customers.
The key metrics for this business include a high average order value (AOV) of $280, a large email database with 212,000+ subscribers, and a monthly visitor level of over 321,000. These metrics indicate a strong customer base and potential for continued growth.
The company’s customer base consists primarily of gun owners, collectors, hunters, and DIY builder groups. Their customers are predominantly men between the ages of 25 and 50, with varying income levels. The company has built a trusted reputation within the gun owner community, which has led to repeat business and word-of-mouth advertising.
BUSINESS MODEL & RESOURCES NEEDED
The company has an experienced team in place to manage day-to-day operations. They employ 3 full-time managers, including an office manager, warehouse manager, and production manager. In addition, they have 10 other employees, including customer service representatives, warehouse workers, assemblers, and salespeople. The owner currently spends 15-20 hours per week operating the business, primarily focusing on maintaining relationships with suppliers and researching new products.
THE INDUSTRY
The firearms industry is a highly profitable and evergreen industry. This business caters to gun owners who are looking to customize their firearms with accessories. The demand for firearms parts and accessories is driven by gun owners, collectors, hunters, and DIY builder groups. The industry experiences major sales spikes during times of concern about new federal regulations or political transitions. With the large number of gun owners in the United States, there is a massive audience for this business’s offerings. Examples of other successful eCommerce businesses in this industry include AR-15 parts suppliers, custom holster makers, and red dot sight manufacturers.
OPPORTUNITIES TO SCALE
There are several scale opportunities for this business. They could expand their product line by increasing the number of AR-15 parts and introducing new receiver designs. The company currently holds two highly desirable patents and has two more pending approval. They could also explore mergers and acquisitions to expand into new verticals or acquire other companies in the same industry. Additionally, they have opportunities to enhance their social media and email marketing campaigns to drive more traffic and sales.
Asking Price: $21,000,000
Gross Income: $15,780,765
Cash Flow: $6,984,683
Year Established: 2013
Employees: 13
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