Patriotic Apparel Ecommerce Brand Growing on Shopify and Amazon – 5 Years of Successful Operation
This eCommerce brand specializes in patriotic-themed apparel, including shirts, hats, shorts, hoodies, and more. With a strong social media following and a focus on promoting American values and products made in the US, the brand has gained recognition among over 200,000 customers. The company has experienced 16% year-over-year growth and 25% net margins. Founded in 2016, the brand has become a leader in the niche space by providing unique and exclusive designs that resonate with their target market.
OPERATIONS
The company offers over 300 SKUs and sells through both their Shopify site and Amazon. They source their t-shirts from local distributors in the US, ensuring their products are made domestically. Other products, such as leggings and board shorts, are sourced in China and then printed and packaged locally. The company has a 28% repeat customer rate and experiences peak sales during holidays like Independence Day. They employ digital marketing strategies, including PPC ads and influencer campaigns, to drive sales and have a strong 4.7 seller rating on Amazon.
The company sources t-shirts from local distributors in the US, ensuring their products are made domestically. Leggings and board shorts are sourced in China and then printed and packaged locally. They use Fulfillment by Amazon for deliveries and stock up to 10 weeks of inventory year-round at their warehouse.
MARKETING AND KEY METRICS
The company uses PPC ads on Google and Amazon to boost sales. They have optimized their website for SEO and have a substantial following on social media platforms, including 306,000+ followers on Facebook and 233,000+ on Instagram. These platforms not only help them connect with customers but also drive influencer and affiliate marketing campaigns. Their social media accounts play a key role in engaging with customers and promoting their SKUs.
Sales for the company are divided between their Shopify site and Amazon, with Amazon representing 55% of sales. The brand has a strong presence on social media, which drives significant traffic and sales. To further grow, the company could focus on expanding their influencer marketing campaigns and offering a wider range of colors for their products.
Key metrics for the company include 16% year-over-year growth, 25% net margins, and a 28% repeat customer rate. They generate sales through both their Shopify site and Amazon, with Amazon accounting for 55% of sales. The company has a strong 4.7 seller rating on Amazon and receives 5-star reviews for the quality of their products and fast shipping.
The company’s customer base includes men and women between the ages of 18 and 50 who resonate with their patriotic messaging. Women’s merchandise is experiencing rapid growth and contributes to a large portion of their sales. The company has a 28% repeat customer rate, indicating strong customer loyalty.
BUSINESS MODEL & RESOURCES NEEDED
The company has 10 employees and operates with a focus on providing unique and exclusive designs to their customers. They constantly research the market to identify opportunities and deliver products that are not readily available.
THE INDUSTRY
The apparel industry is highly lucrative worldwide, and the demand for patriotic-themed clothing has been growing. This brand has capitalized on people’s desire to express their love for their country and support products made in the US. The company’s unique designs targeting this niche market have helped them become a leader in the industry. Examples of other successful apparel brands in this space include companies that focus on promoting sustainability or specific causes.
OPPORTUNITIES TO SCALE
The brand has significant scale opportunities by expanding their product offerings, targeting new customer segments, and optimizing their influencer marketing campaigns. They could introduce new colors for their shirts, expand their women’s merchandise, and explore partnerships with influencers in related niches. Additionally, they could leverage their strong social media following to launch new products or collaborations.
Asking Price: $6,700,000
Gross Income: $5,424,074
Cash Flow: $1,486,808
Year Established: 2016
Employees: 10
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