Sports Apparel Brand Selling Licensed Merchandise of Major Sports Leagues: Custom and Non-Custom Offerings
Website Closers presents a well-established, highly profitable sports apparel business. Successfully marketing high-end athletic accessories for nearly a decade, this top supplier of major sporting league merchandise and apparel stands as one of the largest active gear providers in the United States.
OPERATIONS
The business has a custom order department and has partnered with over 200 companies to craft varied and sought-after items. With a highly efficient team, they have a catalog of over 500 SKUs, with plans to increase to 700+ by the end of 2021.
The company maintains reliable year-round sales and has Seller Fulfilled Prime standing, fulfilling orders from their warehouse in Las Vegas. Quality checks are done before the product leaves the factory and again upon arrival at the warehouse.
MARKETING AND KEY METRICS
The company heavily utilizes Amazon and Amazon UK for sales, leveraging valuable licensing agreements with major sports leagues and iconic pop culture brands. They also use Instagram, SEO, and PPC ads to grow their consumer base organically.
The company has seen consistent sales growth and plans to expand into new markets such as Amazon Japan and Amazon Germany. They also have a strong focus on launching new, exclusive items to drive sales.
The business has received overwhelmingly positive reviews and has 20,000 engaged contacts in their email database. They have an average order value of $45 on non-custom products and $739 on custom orders.
The company has a loyal customer base among sports enthusiasts and has B2B wholesale accounts with major national sporting leagues. They also have a library of exclusive products and licensing agreements, adding value to their brand.
BUSINESS MODEL & RESOURCES NEEDED
The owners spend a total of 25 hours a week each on the business, with a highly efficient team handling tasks such as B2B sales, customer service, channel operations, and web design. The company has 4 full-time employees and 3 contractors.
THE INDUSTRY
The sports apparel industry is a highly competitive market with a massive customer base. Major sports leagues and pop culture brands have a strong influence on consumer buying decisions. Examples of other companies in this industry include Nike, Adidas, and Under Armour.
OPPORTUNITIES TO SCALE
The business has the opportunity to extend their product lines beyond the 700 SKUs they currently offer. They can also leverage new licensing agreements and explore additional marketing channels such as TikTok and Pinterest.
Asking Price: $6,700,000
Gross Income: $4,437,297
Cash Flow: $1,020,152
Year Established: 2008
Employees: 6
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