Sports Nutrition Supplements Brand with a Strong Consumer Following
This eCommerce retailer specializes in bodybuilding supplements and health & wellness products with 100% proprietary formulas crafted in-house. They have a wide range of SKUs, with 5 holding their own trademarks, and have been consistently achieving Amazon #1 Best Seller in the Weight Loss Category. With hands-off fulfillment and a top-notch brand presentation, this turn-key business only requires minimal workload from ownership. The business can be operated from anywhere with any owner, and ownership offers comprehensive transition training to include new product launches already in the pipeline.
OPERATIONS
The business is managed through a 100% FBA fulfillment platform and a well-coordinated team and operations infrastructure, making it a genuinely turn-key powerhouse with all the boxes checked. The business is virtually absent of any active operational workload, and no supplements space knowledge is required to step in and take the helm thanks to a perfectly crafted platform.
With favorable, exclusive supplier terms established, the sky is the limit for the retailer with an array of scale opportunities available. The business can continue to achieve remarkable year-over-year growth by expanding to wholesale and brick and mortar outlets, launching new products with different flavor variations and packaging sizes, expanding email marketing and social media advertising, or creating video ad-campaigns.
MARKETING AND KEY METRICS
Currently selling 99% of its products to the US domestic markets only, this perfectly-situated supplements brand is ready for expansion to other global markets. It has yet to reach into additional sales channels like eBay and Wal-Mart, this retailer is ready to expand into these platforms as well as niche-specific sales platforms like iHerb or GNC.com. The growth opportunities are vast through its favorable, exclusive supplier terms established, and Amazon’s Subscribe & Save program.
The business is ready to expand to other global markets like Canada, UK, Australia, Europe and APAC markets. It has yet to reach into additional sales channels like eBay and Wal-Mart, this retailer is ready to expand into these platforms as well as niche-specific sales platforms like iHerb or GNC.com.
The business has achieved the title of Amazon #1 Best Seller in the Weight Loss Category, with over 14,000 Lifetime Reviews and 98% Positive Feedback on a five-star storefront. It has seen exceptional month-over-month growth since inception with an outstanding $28 average ticket price.
The business has a strong customer base consisting of individuals interested in bodybuilding supplements and health & wellness products. They are also Amazon Subscribe & Save subscribers.
BUSINESS MODEL & RESOURCES NEEDED
The company has a well-coordinated team and an ops infrastructure in place, making it a genuinely turn-key powerhouse with all the boxes checked. Minimal workload is asked of ownership to ensure that scale continues to rise through hands-off 100% FBA fulfillment.
THE INDUSTRY
The Sports Nutrition Supplements industry has been rapidly growing due to an increase in consumer health awareness and a growing trend in fitness. The market is heavily dominated by key players like GNC and Vite Ramen, among others. Customers are willing to pay a premium for high-quality products, which presents a massive opportunity for innovative eCommerce retailers like this business.
OPPORTUNITIES TO SCALE
The business has scale opportunities available in expanding to wholesale and brick and mortar outlets, launching new products with different flavor variations and packaging sizes, expanding email marketing and social media advertising, or creating video ad-campaigns.
Asking Price: $18,000,000
Gross Income: $15,429,468
Cash Flow: $4,243,077
Year Established: 2014
Employees: 5
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