High Performance Web Design & Digital Marketing Agency with SBA Pre-Qualification & 130 Sticky Clients
The web design and digital marketing agency has been in operation for 27 years and continues to show growth. With a focus on brand-driven strategies, the agency connects closely with clients to tell their brand story across all devices and channels. They have a sticky client base of over 130 clients, with 52% recurring revenue and 34% year-over-year growth. The agency offers services in SAAS-based website design, website design and development, digital marketing, consulting and strategy. They have a strong team in place and cater to professional service firms, with a special appeal for law firms. The agency offers various pricing options based on project requirements.
OPERATIONS
The agency’s primary services include brand strategy, project strategy, UX/UI, web design, web development, hosting and management, and digital marketing support. They also offer secondary services such as content development and print design. The agency has a strong staff of designers, developers, and account managers, as well as regular high-quality freelancers for specialized tasks.
The agency does not have a specific description about supply and logistics in the provided information.
MARKETING AND KEY METRICS
The agency focuses on open communication, honesty, and transparency in their digital marketing efforts. They prioritize value and strong client relationships, leading to positive results across various digital and social platforms.
The agency has opportunities for growth through better utilization of their existing client base by expanding services such as SEO, social media management, content development, and outsourced marketing. They can also focus on acquiring new customers by deploying a new marketing engine, leveraging their reputation and strong references.
The agency’s key metrics include a sticky client base of over 130 clients, with 52% recurring revenue and 34% year-over-year growth. They have a track record of long-standing client relationships, with some accounts being managed for 24 years.
The agency’s typical customer base consists of professional service firms, with a special appeal for law firms. They cater to businesses of any size but have shifted their focus towards small-to-middle market variations in recent years. Their clients value the agency’s expertise, high-quality deliverables, and exceptional client service.
BUSINESS MODEL & RESOURCES NEEDED
The owner handles recruiting, hiring, invoicing, business development, senior strategy and consulting, account/project management, art direction, design, and content development. The agency also has a strong team of designers, developers, and account managers, as well as regular high-quality freelancers for specialized tasks.
THE INDUSTRY
The web design and digital marketing industry is a growing and competitive market. With the increasing importance of online presence for businesses, agencies like this one play a crucial role in helping businesses establish and maintain their digital presence. The industry is characterized by constant technological advancements and the need to stay up-to-date with the latest trends and strategies. Examples of other companies in the industry include website design agencies, digital marketing agencies, and SEO agencies.
OPPORTUNITIES TO SCALE
The agency has scale opportunities through better utilization of their existing client base and by acquiring new customers. They can expand their services to cater to a wider range of industries and businesses, leveraging their reputation, strong client relationships, and expertise in the professional services industry.
Asking Price: $1,050,000
Gross Income: $1,152,852
Cash Flow: $434,390
Year Established: 1996
Employees: 5
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